Side-by-side comparison · SEO & Analytics
Amplitude vs Microsoft Clarity vs Profound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.
Overview
| Attribute | Amplitude | Microsoft Clarity | Profound |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Free heatmaps and session replays that show where visitors get stuck. | Shows how often ChatGPT, Gemini and other AI assistants mention and recommend your brand. |
| Pricing model | Freemium | Free | Paid |
| Starting price | First 2M events free | Free | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Microsoft Clarity | Profound |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 2.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Microsoft Clarity | Profound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | – | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | Yes |
| Learns your brand or style | – | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Microsoft Clarity | Profound |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | FreeOur pick Free Every website and online store. | Trial Free for 7 days Seeing what AI says about you before talking to sales. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | Agency Growth Custom Agencies managing several client brands. | ||
Growth Custom Product teams at scale. | EnterpriseOur pick Custom Large brands. | ||
Enterprise Custom Large organisations. | |||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Run the free 7-day trial to see how AI assistants describe you. If you're a larger brand or agency with a real budget, talk to sales about Enterprise. Small businesses will get more for their money from Peec AI or SE Ranking. |
Key features
| Attribute | Amplitude | Microsoft Clarity | Profound |
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Pros and cons
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Who each one is for
| Attribute | Amplitude | Microsoft Clarity | Profound |
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Questions people ask
Which is better, Amplitude, Microsoft Clarity or Profound?
Microsoft Clarity scores highest overall in our ratings (Amplitude 4.0/5, Microsoft Clarity 4.3/5 and Profound 3.7/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Profound is best for tracking brand mentions across many AI assistants and seeing which sources AI cites in your category.
Which is cheaper, Amplitude, Microsoft Clarity or Profound?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Microsoft Clarity: It's free to use. Profound: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Amplitude, Microsoft Clarity or Profound?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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