Side-by-side comparison · SEO & Analytics
Ahrefs vs Amplitude vs Microsoft Clarity
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Ahrefs scores highest overall, but Microsoft Clarity gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
|---|---|---|---|
| In one line | Keyword research, backlink checks and site audits in one toolkit. | Product analytics with AI agents that watch your numbers and flag changes for you. | Free heatmaps and session replays that show where visitors get stuck. |
| Pricing model | Freemium | Freemium | Free |
| Starting price | $29/mo | First 2M events free | Free |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
|---|---|---|---|
| Overall rating | 4.4Winner | 4.0 | 4.3 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 4.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | No | No | – |
| Desktop app | No | No | No |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | No |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | No | No |
| Understands images | No | – | No |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | Yes | – |
| Learns your brand or style | No | – | No |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 8/ 17 | 7/ 17 | 5/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
|---|---|---|---|
| Plans | Ahrefs Free Free Checking the health and backlinks of a site you own. | FreeOur pick Free Startups and small apps. | FreeOur pick Free Every website and online store. |
Starter $29/mo Occasional keyword research on a tight budget. | Plus First 2M events free, then usage-based Growing teams that need more charts and history. | ||
LiteOur pick $129/mo A business doing its own SEO seriously. | Growth Custom Product teams at scale. | ||
Standard $249/mo Freelancers and small agencies. | Enterprise Custom Large organisations. | ||
Advanced $449/mo Agencies and in-house teams with many sites. | |||
Enterprise $1,499/mo billed yearly Large companies that need SSO and unlimited data. | |||
| Which plan to pick | Start on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month. | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. |
Key features
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
|---|---|---|---|
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Pros and cons
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
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Who each one is for
| Attribute | Ahrefs | Amplitude | Microsoft Clarity |
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Questions people ask
Which is better, Ahrefs, Amplitude or Microsoft Clarity?
Ahrefs scores highest overall in our ratings (Ahrefs 4.4/5, Amplitude 4.0/5 and Microsoft Clarity 4.3/5). Ahrefs is best for keyword research and competitor traffic estimates. Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions.
Which is cheaper, Ahrefs, Amplitude or Microsoft Clarity?
Ahrefs: There's a free plan, and paid plans start at $29/mo. Amplitude: There's a free plan, and paid plans start at First 2M events free. Microsoft Clarity: It's free to use.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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