Side-by-side comparison · SEO & Analytics
Amplitude vs Google Analytics vs SE Ranking
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Every business with a website that wants to know how many people visit, where they come from and what turns them into customers.
Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
SE Ranking scores highest overall, but Google Analytics gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Amplitude | Google Analytics | SE Ranking |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Google's free website analytics: who visits, where they came from and what they do. | A cheaper all-in-one SEO tool that also tracks your brand in AI search answers. |
| Pricing model | Freemium | Free | Paid |
| Starting price | First 2M events free | Free | $129/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Google Analytics | SE Ranking |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 4.1Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 3.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Google Analytics | SE Ranking |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | Yes | No |
| Desktop app | No | No | No |
| Browser extension | No | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 7/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Google Analytics | SE Ranking |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | Google AnalyticsOur pick Free Almost every business. | CoreOur pick $129/mo, or $103.20/mo billed yearly Small businesses and freelancers. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | Analytics 360 Custom Very large sites with huge traffic. | Growth $279/mo, or $223.20/mo billed yearly Agencies and teams with many sites. | |
Growth Custom Product teams at scale. | Enterprise Custom Large teams. | ||
Enterprise Custom Large organisations. | |||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | Use the free version. Analytics 360 is only for very large companies that hit the free limits. Set data retention to 14 months in the admin settings when you set it up, since the default is shorter. | Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats. |
Key features
| Attribute | Amplitude | Google Analytics | SE Ranking |
|---|---|---|---|
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Pros and cons
| Attribute | Amplitude | Google Analytics | SE Ranking |
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Who each one is for
| Attribute | Amplitude | Google Analytics | SE Ranking |
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Questions people ask
Which is better, Amplitude, Google Analytics or SE Ranking?
SE Ranking scores highest overall in our ratings (Amplitude 4.0/5, Google Analytics 4.0/5 and SE Ranking 4.1/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Google Analytics is best for counting website visitors and where they came from and seeing which ads and channels lead to sales. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.
Which is cheaper, Amplitude, Google Analytics or SE Ranking?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Google Analytics: It's free to use. SE Ranking: There's no free plan. Paid plans start at $129/mo.
Which is easier to use, Amplitude, Google Analytics or SE Ranking?
SE Ranking rates highest for ease of use in our scores. Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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