Side-by-side comparison · SEO & Analytics
Amplitude vs DataForSEO vs Google Analytics
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Anyone using Claude Code or building their own tools who wants real SEO data without a big monthly plan.
Pick it if: Every business with a website that wants to know how many people visit, where they come from and what turns them into customers.
Overview
| Attribute | Amplitude | DataForSEO | Google Analytics |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Raw search, keyword and backlink data you pay for by the query, built for AI agents. | Google's free website analytics: who visits, where they came from and what they do. |
| Pricing model | Freemium | Paid | Free |
| Starting price | First 2M events free | From $50 top-up | Free |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | DataForSEO | Google Analytics |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 2.5 | 3.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 5.0 | 5.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | DataForSEO | Google Analytics |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | No | No | Yes |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | – | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | – | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 3/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | DataForSEO | Google Analytics |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | Pay as you goOur pick From $50 top-up Anyone who wants real data in Claude Code without a subscription. | Google AnalyticsOur pick Free Almost every business. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | Analytics 360 Custom Very large sites with huge traffic. | ||
Growth Custom Product teams at scale. | |||
Enterprise Custom Large organisations. | |||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | There's only one way to pay. Use the $1 trial credit to test the MCP server, then top up $50 and set a daily limit of a dollar or two. Use the cheaper standard queue for bulk jobs and the live mode only when you need an answer now. | Use the free version. Analytics 360 is only for very large companies that hit the free limits. Set data retention to 14 months in the admin settings when you set it up, since the default is shorter. |
Key features
| Attribute | Amplitude | DataForSEO | Google Analytics |
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Pros and cons
| Attribute | Amplitude | DataForSEO | Google Analytics |
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Who each one is for
| Attribute | Amplitude | DataForSEO | Google Analytics |
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Questions people ask
Which is better, Amplitude, DataForSEO or Google Analytics?
They tie on our overall rating (Amplitude 4.0/5, DataForSEO 4.0/5 and Google Analytics 4.0/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. DataForSEO is best for SEO research from Claude Code and keyword volumes on demand. Google Analytics is best for counting website visitors and where they came from and seeing which ads and channels lead to sales.
Which is cheaper, Amplitude, DataForSEO or Google Analytics?
Amplitude: There's a free plan, and paid plans start at First 2M events free. DataForSEO: There's no free plan. Paid plans start at From $50 top-up. Google Analytics: It's free to use.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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