Make realistic AI video clips up to 30 seconds, with sound, from a prompt or a photo.
Video & Audio
Wan
Alibaba's AI video maker: 30-second clips with sound from a prompt, photos or files.
4.0our rating
FreemiumFrom $0Works with Claude Code
Quick take
- Wan 3.0 makes up to 30 seconds of video with sound in one go, which few rivals match.
- Pro is $5 a month billed yearly ($10 monthly) for 300 credits, 1080p and no watermark.
- Older models (up to Wan 2.2) are open source, but Wan 3.0 is only available through Alibaba.
- The first month or year isn't refundable once it starts, so test on free credits first.
What is Wan?
Wan is Alibaba's AI video maker. Its newest model, Wan 3.0, makes clips up to 30 seconds long with sound in one go, from a text prompt, photos, or up to 20 reference files, including documents and web pages. You can also edit a video by describing the change, make images, and arrange clips on a timeline.
It's very cheap. Pro is $5 a month on a yearly plan and adds 1080p, watermark-free downloads and the longer clips. Wan also has a phone app, a command line tool and an API through Alibaba Cloud, though the API and the website are paid for separately.
Earlier Wan models, up to Wan 2.2, were released as open source, so developers can run them on their own computers for free. Wan 3.0 is not open source. Alibaba is a Chinese company, which some clients will ask about.
Who's using it, and who it's for
- Content creators
- Marketers
- Developers
- Filmmakers
Creators and marketers who want long AI clips on a small budget, and developers who want open video models.
Key features
30-second clips
Wan 3.0 makes up to 30 seconds with sound, so a whole scene fits in one clip.
Many references
Add up to 20 photos, clips, documents or web pages to guide the video.
Edit by describing
Change an existing clip by typing what you want different.
Canvas and timeline
Plan scenes on a canvas and put clips in order on a timeline.
Open source models
Wan 2.2 and earlier can be downloaded and run on your own computer.
App, CLI and API
Phone app, command line tool, and an API through Alibaba Cloud.
How we rate it
4.0 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.0
- Features
- 4.0
- Output quality
- 4.0
- Value for money
- 4.5
- Speed & reliability
- 3.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Wan pricing
Free
$0
Trying it.
- Daily check-in credits
- 1 video at a time
- Watermarked downloads
- Our pick
Pro
$10/mo, or $5/mo billed yearly
Regular social and ad clips.
- 300 credits a month (up to about 60 videos)
- 1080p and 10 to 30 second clips
- No watermark
- 3 videos at once
Premium
$40/mo, or $20/mo billed yearly
Heavy users.
- 1,200 credits a month (up to about 240 videos)
- 8 videos at once
API
Pay per second through Alibaba Cloud
Developers.
- Billed separately from the website plans
Which plan should you pick?
Pro on yearly billing is cheap enough to try for a year, but start with the free credits because the first payment isn't refundable. Premium is for people making dozens of clips a week.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Wan can slot into your week.
- 1
One-take product scene
Make a 30-second product scene with sound instead of stitching short clips together.
- 2
Brief from a document
Give it your product page or brief as a reference and let it build the scene.
- 3
Cheap ad variations
Make several versions of an ad concept for testing without big credit bills.
How it fits your tech stack
Make clips in Wan, then edit and caption in CapCut. Kling and Veo are the main rivals on quality. Developers can run the open Wan models through Hugging Face or ComfyUI.
Connects to
- Alibaba Cloud
- Hugging Face
- ComfyUI
Pros and cons
Pros
- Long 30-second clips with sound
- Very low price on yearly billing
- Older models are open source
- App, CLI and API
Cons
- First month or year is non-refundable once activated
- Wan 3.0 itself isn't open source
- Website credits and API are billed separately
- Chinese owner, which some clients will query
- The app isn't available in every country
Wan alternatives
The closest alternatives to Wan in the library, best rated first.
ElevenLabs
4.6
Best for video voiceovers
Compare with WanBest for product demo videos for a website or launch
Compare with Wan
TurboScribe
4.4
Best for interview and research transcripts
Compare with WanBest for rescuing poorly recorded interviews
Compare with Wan
Why it made the list
It's one of the cheapest ways to make long AI clips with sound, and its older models are among the most used open source video models.
Wan FAQ
How much does Wan cost?
There's a free plan, and paid plans start at $0. Prices checked 3 November 2026 against Wan's pricing page.
Is Wan free?
Yes, Wan has a free option. Pro on yearly billing is cheap enough to try for a year, but start with the free credits because the first payment isn't refundable. Premium is for people making dozens of clips a week.
What is Wan best for?
Wan is best for Longer AI clips up to 30 seconds, AI video on a tight budget and building a clip from several reference files. Creators and marketers who want long AI clips on a small budget, and developers who want open video models.
What are the best Wan alternatives?
The closest alternatives are ElevenLabs, Screen Studio, TurboScribe and Adobe Podcast. ElevenLabs is best for video voiceovers.
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