Elon Musk's AI assistant, plugged into what people are posting on X right now.
Video & Audio
Grok Imagine
Grok's image and video maker: turn a prompt or photo into a short clip with sound.
3.9our rating
PaidFrom $8/moWorks with Claude Code
Quick take
- Very fast images and short video clips with sound, built into Grok and X.
- There's no separate price. It comes with Grok's paid plans, from Plus at $8 a month, with Premium at $30 giving four times the usage.
- Clips are short and top out at 720p unless you pay for Super, so Kling or Veo look better for ads.
- Looser content rules than other tools, including an adult "Spicy" mode. Think about that before using it for client work.
What is Grok Imagine?
Grok Imagine is the image and video maker inside Grok, the assistant from SpaceXAI (called xAI until mid-2026). You type a prompt or upload a photo, and it makes images or a short video clip with sound in seconds. It works on grok.com, in the Grok phone app and inside X.
It's quick, and it's good for social content: animating a product photo, a meme, a short scene for a post. Clips are short, around 15 seconds at most, and 1080p video needs the Super plan. Developers can make the same videos through the Grok API.
Its content rules are looser than other video tools. A "Spicy" mode behind age verification allows adult content, and Grok drew regulator attention in 2026 over sexualised images of real people. That doesn't affect normal business use, but some clients won't want their brand anywhere near it.
Who's using it, and who it's for
- Social creators
- X power users
- Meme pages
- Marketers
X users and social creators who already pay for Grok and want quick images and short clips.
Key features
Image to video
Upload a photo and it turns it into a short moving clip with sound.
Text to image and video
Describe a scene and get several images or a clip back in seconds.
Built into Grok and X
Make visuals in the same app you chat in, and post them straight to X.
Image editing
Change an image by describing what you want different.
Grok API
Developers and tools like Claude Code can make Imagine videos through the API.
How we rate it
3.9 / 5
Our rating
From using the tool ourselves. The average of the five scores.
- Ease of use
- 4.5
- Features
- 3.5
- Output quality
- 3.5
- Value for money
- 3.5
- Speed & reliability
- 4.5
How quickly someone non-technical gets value from it.
How completely it covers its own job, and how well the pieces fit together.
How good the results are before you fix them.
What you get for the price, including the free plan.
How fast it is and how often it falls over.
Grok Imagine pricing
Plus
$8/mo
Trying Imagine alongside X Premium.
- Imagine, Chat, Voice and Build
- Shared usage pool across Grok
- X Premium checkmark
- Our pick
Premium
$30/mo
People making images and clips most weeks.
- 4x the Plus usage
- AI images and video
- Latest Grok models
Super
$100/mo
Heavy video users.
- 15x the Plus usage
- 1080p video
- Priority at busy times
Ultra
$200/mo
Power users generating all day.
- 50x the Plus usage
- Fastest generations
- Earliest access to new models
Which plan should you pick?
If you already pay for Grok Premium, use what you have. Don't buy Grok just for Imagine. A dedicated video tool like Kling or Hailuo gives better clips for the money.
Prices in USD unless noted, checked 3 November 2026. Vendors change plans often, so confirm on their site before you buy.
Best use cases
Ways Grok Imagine can slot into your week.
- 1
Animate a product photo
Turn a still packshot into a few seconds of motion for a story or post.
- 2
Trend content
Spot a trend in Grok, then make a matching meme or clip in the same app.
- 3
Storyboard ideas
Make rough images and clips to test a concept before spending credits elsewhere.
How it fits your tech stack
Use it for fast, throwaway social visuals. For ads and anything client-facing, Kling, Veo or Runway give better quality and fewer brand-safety questions.
Connects to
- X
- Grok API
Pros and cons
Pros
- Among the fastest image and video tools
- Sound is added to clips automatically
- Included in plans many X users already pay for
- API for automating it
Cons
- Looser content rules and an adult mode, which some brands will avoid
- Short clips, and 1080p needs the $100 Super plan
- Quality is behind Veo and Kling for realistic people
- Usage is shared with the rest of Grok, so heavy chat leaves less for video
Grok Imagine alternatives
The closest alternatives to Grok Imagine in the library, best rated first.
ElevenLabs
4.6
Best for video voiceovers
Compare with Grok ImagineBest for product demo videos for a website or launch
Compare with Grok Imagine
TurboScribe
4.4
Best for interview and research transcripts
Compare with Grok ImagineBest for rescuing poorly recorded interviews
Compare with Grok Imagine
Why it made the list
It's one of the fastest ways to turn a photo into a short clip with sound, and it comes with every paid Grok plan.
Grok Imagine FAQ
How much does Grok Imagine cost?
There's no free plan. Paid plans start at $8/mo. Prices checked 3 November 2026 against Grok Imagine's pricing page.
Is Grok Imagine free?
No. There's no free plan. Paid plans start at $8/mo.
What is Grok Imagine best for?
Grok Imagine is best for animating a photo for a social post, quick memes and reaction clips and fast image ideas while you chat with Grok. X users and social creators who already pay for Grok and want quick images and short clips.
What are the best Grok Imagine alternatives?
The closest alternatives are ElevenLabs, Screen Studio, TurboScribe and Adobe Podcast. ElevenLabs is best for video voiceovers.
More tools in Video & Audio
Make realistic AI video clips up to 30 seconds, with sound, from a prompt or a photo.
Google's video model: describe a scene or upload a photo and get a short clip with sound.
MiniMax's low-cost AI video maker: 2K clips with sound from a prompt or photo.