Side-by-side comparison · Sales & Customer Support

Pipedrive vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Pipedrive

4.1

From $14/seat/mo

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Retell AI

4.1

From About $0.07–$0.31/min

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At a glance

Pipedrive4.1

Easiest to use

Pick it if: Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.

Retell AI4.1

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

Attribute	Pipedrive	Retell AI
In one line	Simple sales CRM that shows every deal as a card on a board, with an AI sales assistant.	AI phone agents that answer calls, book appointments and make outbound calls.
Pricing model	Paid	Paid
Starting price	$14/seat/mo	About $0.07–$0.31/min
Free plan	No	No
Works with Claude Code	Yes	Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Pipedrive	Retell AI
Overall rating	4.1	4.1
Ease of useHow quickly someone non-technical gets value from it.	4.5	3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.0	4.5
Output qualityHow good the results are before you fix them.	4.0	4.5
Value for moneyWhat you get for the price, including the free plan.	4.0	4.0
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Pipedrive	Retell AI
Access & platform
Free plan	No	No
Mobile app	Yes	–
Desktop app	–	–
Browser extension	Yes	–
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	–	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	–	Yes
Understands images	–	–
Makes images	No	No
Makes video	No	No
Writes code	No	–
Runs agents or automations	Yes	Yes
Learns your brand or style	–	–
Works in many languages	Yes	Yes
Capabilities score	7/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Pipedrive	Retell AI
Plans	Lite $14/seat/mo billed yearly, or $24 monthly One person who just needs a pipeline and reminders.	Pay as you goOur pick About $0.07–$0.31/min Most small businesses and agencies.
	GrowthOur pick $39/seat/mo billed yearly, or $49 monthly Small teams who live in their inbox.	Enterprise Custom High call volumes and compliance needs.
	Premium $59/seat/mo billed yearly, or $79 monthly Teams that want to capture and score leads too.
	Ultimate $79/seat/mo billed yearly, or $99 monthly Bigger teams that need the highest limits and tighter security.
Which plan to pick	Growth is the plan most small teams should start on, because Lite has no proper email sync or automations. Move to Premium if you want web forms and lead scoring without paying for add-ons. Prices exclude tax and vary by country.	Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

Attribute	Pipedrive	Retell AI
Standout features	Visual pipeline AI Sales Assistant Email sync and tracking Automations Lead capture Reports and forecasts	Phone agents Flow builder Appointment booking Knowledge base Batch calling Call analysis

Pros and cons

Attribute	Pipedrive	Retell AI
Pros	Very easy to learn, even for people who hate CRMs The pipeline view makes it obvious what needs doing Official Claude connector for reading and updating deals Huge app marketplace with 500+ integrations Good mobile app for updating deals on the go	Natural voices and quick responses Visual builder makes it usable for non-developers Pay per minute with no platform fee Strong reviews from small businesses and agencies
Cons	No free plan, only a 14-day trial Lite is too limited, so the real starting price is Growth Lead capture, campaigns and web visitor tracking cost extra on lower plans Marketing tools are thin next to HubSpot Reporting gets limited once you want detailed custom reports	Per-minute cost varies a lot with your model and voice choices Takes testing to handle real callers reliably Some users want more voice and customisation options

Who each one is for

Attribute	Pipedrive	Retell AI
Best for	Tracking deals from first contact to signed Reminders so no lead is forgotten Small sales teams who want a simple CRM Forecasting what's likely to close this month	AI receptionist for a small business Booking appointments by phone Answering after-hours and overflow calls Outbound reminder and follow-up calls
You'll find it used by	Small businesses Agencies Sales teams Consultants Real estate	Small business owners Clinics Voice AI agencies Customer service teams Developers

Questions people ask

Which is better, Pipedrive or Retell AI?

They tie on our overall rating (Pipedrive 4.1/5 and Retell AI 4.1/5). Pipedrive is best for tracking deals from first contact to signed and reminders so no lead is forgotten. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Pipedrive or Retell AI?

Pipedrive: There's no free plan. Paid plans start at $14/seat/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Pipedrive or Retell AI?

Pipedrive rates highest for ease of use in our scores. Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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