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Side-by-side comparison · Sales & Customer Support

Pipedrive vs Retell AI vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Pipedrive

4.1

From $14/seat/mo

Retell AI

4.1

From About $0.07–$0.31/min

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributePipedriveRetell AIYoodli
In one lineSimple sales CRM that shows every deal as a card on a board, with an AI sales assistant.AI phone agents that answer calls, book appointments and make outbound calls.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelPaidPaidFreemium
Starting price$14/seat/moAbout $0.07–$0.31/min$8/mo
Free plan No No Yes
Works with Claude Code Yes Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributePipedriveRetell AIYoodli
Overall rating4.14.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.5
3.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributePipedriveRetell AIYoodli
Access & platform
Free plan No No Yes
Mobile app Yes––
Desktop app–––
Browser extension Yes––
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO– Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No– No
Runs agents or automations Yes Yes–
Learns your brand or style–––
Works in many languages Yes Yes Yes
Capabilities score7/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributePipedriveRetell AIYoodli
Plans

Lite

$14/seat/mo billed yearly, or $24 monthly

One person who just needs a pipeline and reminders.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Starter

Free

Trying it once or twice.

GrowthOur pick

$39/seat/mo billed yearly, or $49 monthly

Small teams who live in their inbox.

Enterprise

Custom

High call volumes and compliance needs.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

Premium

$59/seat/mo billed yearly, or $79 monthly

Teams that want to capture and score leads too.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Ultimate

$79/seat/mo billed yearly, or $99 monthly

Bigger teams that need the highest limits and tighter security.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickGrowth is the plan most small teams should start on, because Lite has no proper email sync or automations. Move to Premium if you want web forms and lead scoring without paying for add-ons. Prices exclude tax and vary by country.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributePipedriveRetell AIYoodli
Standout features
  • Visual pipeline
  • AI Sales Assistant
  • Email sync and tracking
  • Automations
  • Lead capture
  • Reports and forecasts
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributePipedriveRetell AIYoodli
Pros
  • Very easy to learn, even for people who hate CRMs
  • The pipeline view makes it obvious what needs doing
  • Official Claude connector for reading and updating deals
  • Huge app marketplace with 500+ integrations
  • Good mobile app for updating deals on the go
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • No free plan, only a 14-day trial
  • Lite is too limited, so the real starting price is Growth
  • Lead capture, campaigns and web visitor tracking cost extra on lower plans
  • Marketing tools are thin next to HubSpot
  • Reporting gets limited once you want detailed custom reports
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributePipedriveRetell AIYoodli
Best for
  • Tracking deals from first contact to signed
  • Reminders so no lead is forgotten
  • Small sales teams who want a simple CRM
  • Forecasting what's likely to close this month
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Small businesses
  • Agencies
  • Sales teams
  • Consultants
  • Real estate
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Pipedrive, Retell AI or Yoodli?

They tie on our overall rating (Pipedrive 4.1/5, Retell AI 4.1/5 and Yoodli 4.1/5). Pipedrive is best for tracking deals from first contact to signed and reminders so no lead is forgotten. Retell AI is best for AI receptionist for a small business and booking appointments by phone. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Pipedrive, Retell AI or Yoodli?

Pipedrive: There's no free plan. Paid plans start at $14/seat/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min. Yoodli: There's a free plan, and paid plans start at $8/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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