Side-by-side comparison · SEO & Analytics

Microsoft Clarity vs Similarweb

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Microsoft Clarity

4.3

Free to start

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Similarweb

3.7

From About $125/mo

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Comparing 2 tools. Add one more if you like.

At a glance

Microsoft Clarity4.3

Best overallBest valueEasiest to use

Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.

Similarweb3.7

Pick it if: Marketers, founders and analysts who want to size up competitors and markets from the outside.

Overview

Attribute	Microsoft Clarity	Similarweb
In one line	Free heatmaps and session replays that show where visitors get stuck.	See roughly how much traffic any website gets and where it comes from.
Pricing model	Free	Freemium
Starting price	Free	About $125/mo
Free plan	Yes	Yes
Works with Claude Code	Yes	No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

Attribute	Microsoft Clarity	Similarweb
Overall rating	4.3Winner	3.7
Ease of useHow quickly someone non-technical gets value from it.	4.5	4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.	4.0	4.5
Output qualityHow good the results are before you fix them.	4.0	3.5
Value for moneyWhat you get for the price, including the free plan.	5.0	2.5
Speed & reliabilityHow fast it is and how often it falls over.	4.0	4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

Attribute	Microsoft Clarity	Similarweb
Access & platform
Free plan	Yes	Yes
Mobile app	–	–
Desktop app	No	–
Browser extension	No	Yes
API access	Yes	Yes
Teams & business
Team workspace	Yes	Yes
Enterprise plan or SSO	No	Yes
Connects to other apps	Yes	Yes
Open source or self-hosted	No	No
AI abilities
Works with your files	No	–
Understands images	No	–
Makes images	No	–
Makes video	No	–
Writes code	No	–
Runs agents or automations	–	Yes
Learns your brand or style	No	–
Works in many languages	Yes	No
Capabilities score	5/ 17	7/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

Attribute	Microsoft Clarity	Similarweb
Plans	FreeOur pick Free Every website and online store.	Free Free Quick checks on a big competitor.
		StarterOur pick About $125/mo billed yearly, $149 monthly A founder or marketer tracking a handful of competitors.
		Business packages Custom, yearly contract Teams that need SEO, ads or AI search data at depth.
Which plan to pick	There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes.	Use the free lookups first; for most small businesses they answer the question. Pay for Starter only if you check competitors every month, and get a quote before committing to a yearly package.

Key features

Attribute	Microsoft Clarity	Similarweb
Standout features	Session recordings Heatmaps Copilot Smart events and funnels AI visibility MCP server	Website traffic Traffic channels Referral sources Keyword and ad research AI traffic and visibility AI agents and AI Studio

Pros and cons

Attribute	Microsoft Clarity	Similarweb
Pros	Completely free with no traffic or team limits Session replays and heatmaps that match the paid tools Copilot turns piles of recordings into plain findings Easy installs for Shopify, WordPress and Tag Manager MCP server for Claude	The quickest way to see any website's traffic and channel mix Useful free lookups for large sites Covers markets and competitors, not just SEO Adds AI search traffic and visibility data
Cons	Your visitor data goes to Microsoft, which some businesses won't accept Recordings keep for 30 days, so you can't go back far The interface is rougher than Hotjar and filters take some learning Can slow a page slightly if it's already heavy with scripts	Estimates are unreliable for small, local sites Expensive beyond Starter, with prices only from sales Higher packages need yearly contracts Overlaps with Semrush and Ahrefs if you already pay for one

Who each one is for

Attribute	Microsoft Clarity	Similarweb
Best for	Finding checkout drop-offs Watching real user sessions Scroll and click heatmaps Spotting broken buttons	Checking a competitor's traffic and channels Sizing up a market before you launch Benchmarking your traffic share Finding sites that send traffic to competitors
You'll find it used by	Store owners Marketers Product teams Agencies	Marketers Founders Market researchers Investors E-commerce brands

Questions people ask

Which is better, Microsoft Clarity or Similarweb?

Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5 and Similarweb 3.7/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Similarweb is best for checking a competitor's traffic and channels and sizing up a market before you launch.

Which is cheaper, Microsoft Clarity or Similarweb?

Microsoft Clarity: It's free to use. Similarweb: There's a free plan, and paid plans start at About $125/mo.

Which is easier to use, Microsoft Clarity or Similarweb?

Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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