Side-by-side comparison · SEO & Analytics
Ahrefs vs Microsoft Clarity vs Similarweb
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Marketers, founders and analysts who want to size up competitors and markets from the outside.
Ahrefs scores highest overall, but Microsoft Clarity gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
|---|---|---|---|
| In one line | Keyword research, backlink checks and site audits in one toolkit. | Free heatmaps and session replays that show where visitors get stuck. | See roughly how much traffic any website gets and where it comes from. |
| Pricing model | Freemium | Free | Freemium |
| Starting price | $29/mo | Free | About $125/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
|---|---|---|---|
| Overall rating | 4.4Winner | 4.3 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 5.0 | 2.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | No | – | – |
| Desktop app | No | No | – |
| Browser extension | Yes | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | No | – |
| Understands images | No | No | – |
| Makes images | No | No | – |
| Makes video | No | No | – |
| Writes code | No | No | – |
| Runs agents or automations | No | – | Yes |
| Learns your brand or style | No | No | – |
| Works in many languages | Yes | Yes | No |
| Capabilities score | 8/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
|---|---|---|---|
| Plans | Ahrefs Free Free Checking the health and backlinks of a site you own. | FreeOur pick Free Every website and online store. | Free Free Quick checks on a big competitor. |
Starter $29/mo Occasional keyword research on a tight budget. | StarterOur pick About $125/mo billed yearly, $149 monthly A founder or marketer tracking a handful of competitors. | ||
LiteOur pick $129/mo A business doing its own SEO seriously. | Business packages Custom, yearly contract Teams that need SEO, ads or AI search data at depth. | ||
Standard $249/mo Freelancers and small agencies. | |||
Advanced $449/mo Agencies and in-house teams with many sites. | |||
Enterprise $1,499/mo billed yearly Large companies that need SSO and unlimited data. | |||
| Which plan to pick | Start on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Use the free lookups first; for most small businesses they answer the question. Pay for Starter only if you check competitors every month, and get a quote before committing to a yearly package. |
Key features
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
|---|---|---|---|
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Pros and cons
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
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Who each one is for
| Attribute | Ahrefs | Microsoft Clarity | Similarweb |
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Questions people ask
Which is better, Ahrefs, Microsoft Clarity or Similarweb?
Ahrefs scores highest overall in our ratings (Ahrefs 4.4/5, Microsoft Clarity 4.3/5 and Similarweb 3.7/5). Ahrefs is best for keyword research and competitor traffic estimates. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Similarweb is best for checking a competitor's traffic and channels and sizing up a market before you launch.
Which is cheaper, Ahrefs, Microsoft Clarity or Similarweb?
Ahrefs: There's a free plan, and paid plans start at $29/mo. Microsoft Clarity: It's free to use. Similarweb: There's a free plan, and paid plans start at About $125/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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