Side-by-side comparison · SEO & Analytics
Microsoft Clarity vs Screaming Frog SEO Spider vs Writesonic
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.
Pick it if: Marketing teams and agencies that want to measure and improve how AI assistants talk about their brand.
Overview
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
|---|---|---|---|
| In one line | Free heatmaps and session replays that show where visitors get stuck. | Crawls your whole site the way Google does and lists what's broken. | Tracks how AI search talks about your brand and writes SEO content to improve it. |
| Pricing model | Free | Freemium | Paid |
| Starting price | Free | £199/user/yr | $79/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
|---|---|---|---|
| Overall rating | 4.3Winner | 4.0 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 2.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | – | No | – |
| Desktop app | No | Yes | – |
| Browser extension | No | No | – |
| API access | Yes | No | – |
| Teams & business | |||
| Team workspace | Yes | No | Yes |
| Enterprise plan or SSO | No | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | Yes | – |
| Understands images | No | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | – | No | Yes |
| Learns your brand or style | No | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
|---|---|---|---|
| Plans | FreeOur pick Free Every website and online store. | Free Free Small sites and one-off checks. | Starter $79/mo billed yearly A single brand testing AI visibility. |
Paid licenceOur pick £199/user/yr Agencies and anyone with a site over 500 pages. | Basic $199/mo billed yearly Small teams tracking more questions. | ||
GrowthOur pick $399/mo billed yearly Teams actively working to raise AI visibility. | |||
Enterprise Custom Large brands and agencies. | |||
| Which plan to pick | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout. | Start on Starter to see where you stand in AI answers. Growth is the plan for teams who will act on the findings each month, because that is where sentiment and suggested fixes come in. |
Key features
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
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Pros and cons
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
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Who each one is for
| Attribute | Microsoft Clarity | Screaming Frog SEO Spider | Writesonic |
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Questions people ask
Which is better, Microsoft Clarity, Screaming Frog SEO Spider or Writesonic?
Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5, Screaming Frog SEO Spider 4.0/5 and Writesonic 3.7/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Screaming Frog SEO Spider is best for finding broken links and checking redirects after a migration. Writesonic is best for tracking brand mentions in ChatGPT and Gemini and Comparing AI visibility with competitors.
Which is cheaper, Microsoft Clarity, Screaming Frog SEO Spider or Writesonic?
Microsoft Clarity: It's free to use. Screaming Frog SEO Spider: There's a free plan, and paid plans start at £199/user/yr. Writesonic: There's no free plan. Paid plans start at $79/mo.
Which is easier to use, Microsoft Clarity, Screaming Frog SEO Spider or Writesonic?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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