Skip to content

Side-by-side comparison · SEO & Analytics

Clearscope vs Microsoft Clarity vs Screaming Frog SEO Spider

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Clearscope

3.9

From $129/mo

Best overall

Microsoft Clarity

4.3

Free to start

Screaming Frog SEO Spider

4.0

From £199/user/yr

Comparing 3 tools, the maximum.

At a glance

Pick it if: Content teams and agencies publishing SEO articles every week who want writers to hit a clear quality bar.

Best overallBest value

Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.

Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.

Overview

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
In one lineGrades your content against what ranks and tracks whether AI search mentions you.Free heatmaps and session replays that show where visitors get stuck.Crawls your whole site the way Google does and lists what's broken.
Pricing modelPaidFreeFreemium
Starting price$129/moFree£199/user/yr
Free plan No Yes Yes
Works with Claude Code No Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
Overall rating3.94.3Winner4.0
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
2.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.0
4.5
Output qualityHow good the results are before you fix them.
4.5
4.0
4.5
Value for moneyWhat you get for the price, including the free plan.
2.5
5.0
4.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
Access & platform
Free plan No Yes Yes
Mobile app–– No
Desktop app– No Yes
Browser extension No No No
API access– Yes No
Teams & business
Team workspace Yes Yes No
Enterprise plan or SSO Yes No No
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– No Yes
Understands images– No No
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations–– No
Learns your brand or style– No No
Works in many languages– Yes Yes
Capabilities score3/ 175/ 175/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
Plans

EssentialsOur pick

$129/mo

Small content teams publishing weekly.

FreeOur pick

Free

Every website and online store.

Free

Free

Small sites and one-off checks.

Business

$399/mo

Larger teams and agencies.

Paid licenceOur pick

£199/user/yr

Agencies and anyone with a site over 500 pages.

Enterprise

Custom

Big publishers with security needs.

Which plan to pickEssentials is enough for most teams; buy extra pages or drafts as add-ons before jumping to Business. Use the 14-day trial on real articles to see if the grades change your results.There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes.The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout.

Key features

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
Standout features
  • Content grading
  • Topic exploration
  • Page monitoring
  • Drafts
  • AI search tracking
  • Google Docs and WordPress add-ons
  • Session recordings
  • Heatmaps
  • Copilot
  • Smart events and funnels
  • AI visibility
  • MCP server
  • Full site crawl
  • JavaScript rendering
  • Google integrations
  • AI during crawl
  • Crawl comparison
  • Scheduling and command line

Pros and cons

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
Pros
  • Simple, clean interface that writers pick up quickly
  • Good-quality term recommendations
  • Unlimited users on every plan
  • Works inside Google Docs and WordPress
  • Completely free with no traffic or team limits
  • Session replays and heatmaps that match the paid tools
  • Copilot turns piles of recordings into plain findings
  • Easy installs for Shopify, WordPress and Tag Manager
  • MCP server for Claude
  • The most complete technical crawl available
  • Free version includes every feature up to 500 pages
  • Crawl comparison makes migrations far safer
  • Connects to Google data and AI models during the crawl
  • Runs on your own computer, so your data stays with you
Cons
  • High price for small businesses, with no free plan
  • Tight monthly limits on pages and drafts at the entry price
  • Fewer extras than Surfer (no full site audit)
  • AI search tracking only covers a couple of assistants
  • Your visitor data goes to Microsoft, which some businesses won't accept
  • Recordings keep for 30 days, so you can't go back far
  • The interface is rougher than Hotjar and filters take some learning
  • Can slow a page slightly if it's already heavy with scripts
  • Dated interface that assumes you know technical SEO terms
  • Desktop only, and big crawls need a lot of memory
  • No cloud dashboard or scheduled reports for clients
  • One licence per user adds up for a team

Who each one is for

AttributeClearscopeMicrosoft ClarityScreaming Frog SEO Spider
Best for
  • Making sure articles cover a topic fully
  • Keeping a team of writers consistent
  • Refreshing pages that are slipping
  • Checking if AI search mentions your brand
  • Finding checkout drop-offs
  • Watching real user sessions
  • Scroll and click heatmaps
  • Spotting broken buttons
  • Finding broken links
  • Checking redirects after a migration
  • Auditing titles and headings
  • Exporting a full page list
You'll find it used by
  • Content marketing teams
  • SEO agencies
  • Freelance writers
  • B2B software companies
  • Store owners
  • Marketers
  • Product teams
  • Agencies
  • Technical SEOs
  • Agencies
  • Developers
  • Web designers

Questions people ask

Which is better, Clearscope, Microsoft Clarity or Screaming Frog SEO Spider?

Microsoft Clarity scores highest overall in our ratings (Clearscope 3.9/5, Microsoft Clarity 4.3/5 and Screaming Frog SEO Spider 4.0/5). Clearscope is best for making sure articles cover a topic fully and keeping a team of writers consistent. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Screaming Frog SEO Spider is best for finding broken links and checking redirects after a migration.

Which is cheaper, Clearscope, Microsoft Clarity or Screaming Frog SEO Spider?

Clearscope: There's no free plan. Paid plans start at $129/mo. Microsoft Clarity: It's free to use. Screaming Frog SEO Spider: There's a free plan, and paid plans start at £199/user/yr.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from SEO & Analytics in the library.