Side-by-side comparison · SEO & Analytics
Microsoft Clarity vs Mixpanel vs Profound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.
Overview
| Attribute | Microsoft Clarity | Mixpanel | Profound |
|---|---|---|---|
| In one line | Free heatmaps and session replays that show where visitors get stuck. | Product analytics where you ask questions about your users in your own words. | Shows how often ChatGPT, Gemini and other AI assistants mention and recommend your brand. |
| Pricing model | Free | Freemium | Paid |
| Starting price | Free | First 1M events free | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Microsoft Clarity | Mixpanel | Profound |
|---|---|---|---|
| Overall rating | 4.3Winner | 4.1 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.0 | 2.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Microsoft Clarity | Mixpanel | Profound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | – | No | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | No | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | No | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | – | Yes | Yes |
| Learns your brand or style | No | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 7/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Microsoft Clarity | Mixpanel | Profound |
|---|---|---|---|
| Plans | FreeOur pick Free Every website and online store. | FreeOur pick Free Early-stage apps. | Trial Free for 7 days Seeing what AI says about you before talking to sales. |
Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | Agency Growth Custom Agencies managing several client brands. | ||
Enterprise Custom Large companies. | EnterpriseOur pick Custom Large brands. | ||
| Which plan to pick | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Run the free 7-day trial to see how AI assistants describe you. If you're a larger brand or agency with a real budget, talk to sales about Enterprise. Small businesses will get more for their money from Peec AI or SE Ranking. |
Key features
| Attribute | Microsoft Clarity | Mixpanel | Profound |
|---|---|---|---|
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Pros and cons
| Attribute | Microsoft Clarity | Mixpanel | Profound |
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Who each one is for
| Attribute | Microsoft Clarity | Mixpanel | Profound |
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Questions people ask
Which is better, Microsoft Clarity, Mixpanel or Profound?
Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5, Mixpanel 4.1/5 and Profound 3.7/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. Profound is best for tracking brand mentions across many AI assistants and seeing which sources AI cites in your category.
Which is cheaper, Microsoft Clarity, Mixpanel or Profound?
Microsoft Clarity: It's free to use. Mixpanel: There's a free plan, and paid plans start at First 1M events free. Profound: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Microsoft Clarity, Mixpanel or Profound?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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