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Side-by-side comparison · Sales & Customer Support

Lusha vs Pipedrive vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Lusha

3.7

From From $37.45/mo

Pipedrive

4.1

From $14/seat/mo

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Sales reps, recruiters and founders who need someone's email or phone number quickly while browsing LinkedIn.

Pick it if: Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributeLushaPipedriveYoodli
In one lineFinds business emails and phone numbers for the people you want to sell to.Simple sales CRM that shows every deal as a card on a board, with an AI sales assistant.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelFreemiumPaidFreemium
Starting priceFrom $37.45/mo$14/seat/mo$8/mo
Free plan Yes No Yes
Works with Claude Code Yes Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeLushaPipedriveYoodli
Overall rating3.74.14.1
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
3.5
4.0
4.0
Output qualityHow good the results are before you fix them.
3.0
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeLushaPipedriveYoodli
Access & platform
Free plan Yes No Yes
Mobile app– Yes–
Desktop app–––
Browser extension Yes Yes–
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes– Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files–– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations– Yes–
Learns your brand or style–––
Works in many languages– Yes Yes
Capabilities score6/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeLushaPipedriveYoodli
Plans

Free

Free

Trying it, or finding the odd contact.

Lite

$14/seat/mo billed yearly, or $24 monthly

One person who just needs a pipeline and reminders.

Starter

Free

Trying it once or twice.

StarterOur pick

From $37.45/mo billed yearly

One person prospecting regularly.

GrowthOur pick

$39/seat/mo billed yearly, or $49 monthly

Small teams who live in their inbox.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

Pro

From $52.45/mo billed yearly

Small teams that want the API and signals.

Premium

$59/seat/mo billed yearly, or $79 monthly

Teams that want to capture and score leads too.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Premium

From $299.95/mo billed yearly

Sales teams sharing credits.

Ultimate

$79/seat/mo billed yearly, or $99 monthly

Bigger teams that need the highest limits and tighter security.

Business

Custom per seat, billed yearly

Sales and training teams.

Scale

Custom

Large organisations.

Enterprise

Custom

Very large organisations.

Which plan to pickUse the free plan to check the data covers your market before paying. Starter suits one rep who mainly needs emails; if you need lots of phone numbers, work out the credits first, since each one costs 5. Yearly credits are given upfront and reset at the end of the year, while monthly plans roll unused credits over.Growth is the plan most small teams should start on, because Lite has no proper email sync or automations. Move to Premium if you want web forms and lead scoring without paying for add-ons. Prices exclude tax and vary by country.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributeLushaPipedriveYoodli
Standout features
  • Chrome extension
  • Prospecting search
  • Lookalikes and AI recommendations
  • Bulk enrichment
  • Buying signals
  • API and MCP
  • Visual pipeline
  • AI Sales Assistant
  • Email sync and tracking
  • Automations
  • Lead capture
  • Reports and forecasts
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributeLushaPipedriveYoodli
Pros
  • Very quick to use from LinkedIn with the Chrome extension
  • Free plan to test the data
  • Phone numbers are a strength for many users
  • Monthly plans roll unused credits over
  • Lists GDPR, CCPA, SOC 2 and ISO 27701 compliance
  • Very easy to learn, even for people who hate CRMs
  • The pipeline view makes it obvious what needs doing
  • Official Claude connector for reading and updating deals
  • Huge app marketplace with 500+ integrations
  • Good mobile app for updating deals on the go
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • Overlaps Apollo, which gives more for the money
  • Phone numbers cost 5 credits each, so credits go fast
  • Mixed data accuracy, with out-of-date contacts after job changes
  • Very low Trustpilot score, and Italy's privacy regulator opened an investigation in 2025
  • Yearly plans reset unused credits at the end of the year
  • No free plan, only a 14-day trial
  • Lite is too limited, so the real starting price is Growth
  • Lead capture, campaigns and web visitor tracking cost extra on lower plans
  • Marketing tools are thin next to HubSpot
  • Reporting gets limited once you want detailed custom reports
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributeLushaPipedriveYoodli
Best for
  • Getting a prospect's phone number from LinkedIn
  • Filling in missing emails and phones in your CRM
  • Building small, targeted lead lists
  • Recruiters reaching candidates directly
  • Tracking deals from first contact to signed
  • Reminders so no lead is forgotten
  • Small sales teams who want a simple CRM
  • Forecasting what's likely to close this month
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Sales reps
  • Recruiters
  • Founders
  • Account managers
  • Small businesses
  • Agencies
  • Sales teams
  • Consultants
  • Real estate
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, Lusha, Pipedrive or Yoodli?

They tie on our overall rating (Lusha 3.7/5, Pipedrive 4.1/5 and Yoodli 4.1/5). Lusha is best for getting a prospect's phone number from LinkedIn and filling in missing emails and phones in your CRM. Pipedrive is best for tracking deals from first contact to signed and reminders so no lead is forgotten. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, Lusha, Pipedrive or Yoodli?

Lusha: There's a free plan, and paid plans start at From $37.45/mo. Pipedrive: There's no free plan. Paid plans start at $14/seat/mo. Yoodli: There's a free plan, and paid plans start at $8/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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