Skip to content

Side-by-side comparison · Video & Audio

Loom vs Murf AI vs TurboScribe

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Loom

4.2

From $18/user/mo

Murf AI

4.0

From $19/mo

Best overall

TurboScribe

4.4

From $20/mo

Comparing 3 tools, the maximum.

At a glance

Loom4.2

Pick it if: Teams, consultants and salespeople who explain things on screen and want to send a video instead of booking a call.

Pick it if: Marketers, trainers and agencies who need clean, consistent voiceovers for business videos without hiring a voice actor.

Best overallBest value

Pick it if: Podcasters, researchers, journalists and marketers with recordings to turn into text.

Overview

AttributeLoomMurf AITurboScribe
In one lineRecords your screen and camera in one click, with AI titles, summaries and chapters.Turns scripts into studio-style voiceovers for training, ads and explainer videos.Upload audio or video files and get accurate transcripts, unlimited, for one flat fee.
Pricing modelFreemiumFreemiumFreemium
Starting price$18/user/mo$19/mo$20/mo
Free plan Yes Yes Yes
Works with Claude Code No Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeLoomMurf AITurboScribe
Overall rating4.24.04.4Winner
Ease of useHow quickly someone non-technical gets value from it.
5.0
4.5
5.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
4.0
4.0
Output qualityHow good the results are before you fix them.
4.0
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
3.5
5.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeLoomMurf AITurboScribe
Access & platform
Free plan Yes Yes Yes
Mobile app Yes– No
Desktop app Yes– No
Browser extension Yes– No
API access– Yes No
Teams & business
Team workspace Yes Yes No
Enterprise plan or SSO Yes Yes–
Connects to other apps Yes Yes No
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images–– No
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations–– No
Learns your brand or style–– No
Works in many languages Yes Yes Yes
Capabilities score9/ 177/ 173/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeLoomMurf AITurboScribe
Plans

Starter

Free

Occasional recordings and trying it out.

Free

Free

Hearing the voices before you pay.

Free

Free

The odd interview or voice memo.

Business

$18/user/mo, or about $15 billed yearly

Teams who record often but don't need AI extras.

Creator

$19/mo billed yearly ($228/yr)

Freelancers and solo creators.

UnlimitedOur pick

$20/mo, or $10/mo billed yearly

Anyone transcribing more than a few files a week.

Business + AIOur pick

$24/user/mo, or about $20 billed yearly

Teams who send lots of videos and want them skimmable.

BusinessOur pick

$66/mo billed yearly ($792/yr)

Businesses producing voiceovers every month.

Enterprise

Custom

Large companies with IT and security needs.

Enterprise

Custom

Large teams that need collaboration and security.

Which plan to pickTry Starter first. If people on your team record most days, Business + AI on yearly billing is worth it for the summaries and clean-up; plain Business is fine if you just need unlimited length.Use Free only to compare voices. A business producing its own training or marketing videos should go straight to Business on yearly billing for the business licence and extra hours. Month-to-month billing costs noticeably more.Start on the free plan. If you regularly hit the three-files or 30-minute limit, Unlimited billed yearly works out at $10 a month. Test a typical recording first, because purchases aren't refundable.

Key features

AttributeLoomMurf AITurboScribe
Standout features
  • One-click recording
  • AI titles, summaries and chapters
  • Clean-up
  • Turn video into docs
  • Viewer insights
  • Meeting notes
  • Voice studio
  • Fine control
  • Video and slide sync
  • Voice changer and dubbing
  • Canva and PowerPoint add-ins
  • API
  • Transcribe any file
  • Speaker labels
  • 98 languages and translation
  • Exports
  • Three accuracy modes
  • Bulk uploads

Pros and cons

AttributeLoomMurf AITurboScribe
Pros
  • The quickest way to record and share a screen video
  • Viewers need no account or download
  • AI summaries and chapters make videos easy to skim
  • Works everywhere: Mac, Windows, Chrome, iPhone and Android
  • Embeds cleanly in Slack, Notion and Jira
  • Word-by-word control over emphasis, pauses and pronunciation
  • Easy editor that syncs voice to video and slides
  • Business licence included on the Business plan
  • Add-ins for Canva and PowerPoint
  • Unlimited transcription for a low flat price
  • Generous free plan
  • Very easy: upload a file and you're done
  • Handles long files and big batches
  • Subtitle exports and translation included
Cons
  • Free plan limits run out quickly for regular users
  • Price increases and the loss of free viewer seats since Atlassian bought it
  • AI features are a separate, pricier tier
  • Some users report failed uploads, lag and audio sync problems
  • Free plan has no downloads, so it's a demo rather than a plan
  • Voices can sound read rather than spoken on longer passages, behind ElevenLabs for realism
  • Voice generation hours get used up by every re-render
  • Yearly billing is the only way to the advertised prices
  • Speaker labels get confused with several overlapping voices
  • Noisy recordings drop or mishear words, so check quotes
  • No API, integrations or live meeting recording
  • All purchases are non-refundable, and some users report slow support

Who each one is for

AttributeLoomMurf AITurboScribe
Best for
  • Async updates instead of meetings
  • Walking clients through work
  • Staff training and how-tos
  • Personal sales videos
  • Bug reports and design feedback
  • Training and e-learning narration
  • Product demo and explainer voiceovers
  • Narrating slide decks
  • Phone and on-hold messages
  • Interview and research transcripts
  • Subtitles for videos
  • Podcast transcripts and show notes
  • Clearing a backlog of recordings
You'll find it used by
  • Sales teams
  • Consultants
  • Customer success
  • Product teams
  • Managers
  • L&D teams
  • Marketers
  • Agencies
  • YouTubers
  • Product teams
  • Podcasters
  • Researchers
  • Journalists
  • Marketers

Questions people ask

Which is better, Loom, Murf AI or TurboScribe?

TurboScribe scores highest overall in our ratings (Loom 4.2/5, Murf AI 4.0/5 and TurboScribe 4.4/5). Loom is best for async updates instead of meetings and walking clients through work. Murf AI is best for training and e-learning narration and product demo and explainer voiceovers. TurboScribe is best for interview and research transcripts and subtitles for videos.

Which is cheaper, Loom, Murf AI or TurboScribe?

Loom: There's a free plan, and paid plans start at $18/user/mo. Murf AI: There's a free plan, and paid plans start at $19/mo. TurboScribe: There's a free plan, and paid plans start at $20/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

Swap in another tool

More tools from Video & Audio in the library.