Side-by-side comparison · Video & Audio
ElevenLabs vs Loom vs Murf AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone who needs narration, voiceovers or spoken audio without hiring voice talent or a studio.
Pick it if: Teams, consultants and salespeople who explain things on screen and want to send a video instead of booking a call.
Pick it if: Marketers, trainers and agencies who need clean, consistent voiceovers for business videos without hiring a voice actor.
Overview
| Attribute | ElevenLabs | Loom | Murf AI |
|---|---|---|---|
| In one line | Lifelike AI voiceovers, dubbing and audiobooks from text, in thousands of voices. | Records your screen and camera in one click, with AI titles, summaries and chapters. | Turns scripts into studio-style voiceovers for training, ads and explainer videos. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $6/mo | $18/user/mo | $19/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | ElevenLabs | Loom | Murf AI |
|---|---|---|---|
| Overall rating | 4.6Winner | 4.2 | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 5.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 5.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | ElevenLabs | Loom | Murf AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | – |
| Desktop app | – | Yes | – |
| Browser extension | Yes | Yes | – |
| API access | Yes | – | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | No | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | – |
| Learns your brand or style | Yes | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 11/ 17 | 9/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | ElevenLabs | Loom | Murf AI |
|---|---|---|---|
| Plans | Free Free Trying voices and personal projects. | Starter Free Occasional recordings and trying it out. | Free Free Hearing the voices before you pay. |
Starter $6/mo, or $5/mo billed yearly Occasional voiceovers you'll publish. | Business $18/user/mo, or about $15 billed yearly Teams who record often but don't need AI extras. | Creator $19/mo billed yearly ($228/yr) Freelancers and solo creators. | |
CreatorOur pick $22/mo, or $18/mo billed yearly Anyone producing audio every week. | Business + AIOur pick $24/user/mo, or about $20 billed yearly Teams who send lots of videos and want them skimmable. | BusinessOur pick $66/mo billed yearly ($792/yr) Businesses producing voiceovers every month. | |
Pro $99/mo, or $83/mo billed yearly High volume and API work. | Enterprise Custom Large companies with IT and security needs. | Enterprise Custom Large teams that need collaboration and security. | |
Scale $299/mo, or $249/mo billed yearly Small teams and products built on voice. | |||
Enterprise Custom Large or regulated organisations. | |||
| Which plan to pick | Starter at $6 is enough for occasional voiceovers with a commercial licence. Most creators land on Creator at $22 for the professional voice clone and more minutes. Pro and Scale are for teams or anyone building products on the API. | Try Starter first. If people on your team record most days, Business + AI on yearly billing is worth it for the summaries and clean-up; plain Business is fine if you just need unlimited length. | Use Free only to compare voices. A business producing its own training or marketing videos should go straight to Business on yearly billing for the business licence and extra hours. Month-to-month billing costs noticeably more. |
Key features
| Attribute | ElevenLabs | Loom | Murf AI |
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Pros and cons
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Who each one is for
| Attribute | ElevenLabs | Loom | Murf AI |
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Questions people ask
Which is better, ElevenLabs, Loom or Murf AI?
ElevenLabs scores highest overall in our ratings (ElevenLabs 4.6/5, Loom 4.2/5 and Murf AI 4.0/5). ElevenLabs is best for video voiceovers and cloning your own voice. Loom is best for async updates instead of meetings and walking clients through work. Murf AI is best for training and e-learning narration and product demo and explainer voiceovers.
Which is cheaper, ElevenLabs, Loom or Murf AI?
ElevenLabs: There's a free plan, and paid plans start at $6/mo. Loom: There's a free plan, and paid plans start at $18/user/mo. Murf AI: There's a free plan, and paid plans start at $19/mo.
Which is easier to use, ElevenLabs, Loom or Murf AI?
Loom rates highest for ease of use in our scores. Teams, consultants and salespeople who explain things on screen and want to send a video instead of booking a call.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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