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Side-by-side comparison · Sales & Customer Support

lemlist vs Pipedrive vs Yoodli

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

lemlist

3.7

From From $69/mo

Pipedrive

4.1

From $14/seat/mo

Yoodli

4.1

From $8/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Founders, agencies and sales reps who reach prospects on email and LinkedIn and want each message to feel personal.

Pick it if: Small businesses, agencies and sales teams of one to twenty people who want a clear view of every deal without a complicated CRM.

Pick it if: Professionals, founders and sales teams who want to practise pitches, presentations and hard conversations out loud.

Overview

AttributelemlistPipedriveYoodli
In one linePersonalised cold outreach by email, LinkedIn, calls and WhatsApp in one sequence.Simple sales CRM that shows every deal as a card on a board, with an AI sales assistant.AI speaking coach: role-play pitches and hard conversations and get feedback on delivery.
Pricing modelPaidPaidFreemium
Starting priceFrom $69/mo$14/seat/mo$8/mo
Free plan No No Yes
Works with Claude Code Yes Yes No

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributelemlistPipedriveYoodli
Overall rating3.74.14.1
Ease of useHow quickly someone non-technical gets value from it.
3.5
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
4.0
Output qualityHow good the results are before you fix them.
3.5
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
3.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributelemlistPipedriveYoodli
Access & platform
Free plan No No Yes
Mobile app No Yes–
Desktop app–––
Browser extension Yes Yes–
API access Yes Yes–
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes– Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files–– Yes
Understands images–––
Makes images– No No
Makes video No No No
Writes code No No No
Runs agents or automations Yes Yes–
Learns your brand or style–––
Works in many languages Yes Yes Yes
Capabilities score7/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributelemlistPipedriveYoodli
Plans

Email

From $69/mo, or $55/mo billed yearly

Teams doing email-only outreach.

Lite

$14/seat/mo billed yearly, or $24 monthly

One person who just needs a pipeline and reminders.

Starter

Free

Trying it once or twice.

MultichannelOur pick

$109/user/mo, or $87/user/mo billed yearly

Reps who reach prospects on LinkedIn and by phone too.

GrowthOur pick

$39/seat/mo billed yearly, or $49 monthly

Small teams who live in their inbox.

ProOur pick

$8/mo billed yearly

Individuals practising most weeks.

Enterprise

Custom

Larger teams with security and compliance needs.

Premium

$59/seat/mo billed yearly, or $79 monthly

Teams that want to capture and score leads too.

Advanced

$20/mo billed yearly

Heavy individual users who want privacy.

Ultimate

$79/seat/mo billed yearly, or $99 monthly

Bigger teams that need the highest limits and tighter security.

Business

Custom per seat, billed yearly

Sales and training teams.

Enterprise

Custom

Very large organisations.

Which plan to pickIf you only send email, the Email plan is fine, but compare it with Instantly first. Pick Multichannel if LinkedIn or calls are part of how you sell, since that's what lemlist does best. Add the data add-on ($16 a month billed yearly for 2,000 credits) if you need to find emails and phone numbers. The 14-day trial includes Multichannel features and 200 credits.Growth is the plan most small teams should start on, because Lite has no proper email sync or automations. Move to Premium if you want web forms and lead scoring without paying for add-ons. Prices exclude tax and vary by country.Individuals should take Pro on the yearly plan; it is cheap and ten sessions a week is plenty. Teams wanting their own sales scenarios need Business.

Key features

AttributelemlistPipedriveYoodli
Standout features
  • Multichannel sequences
  • Personalisation
  • lemAgent
  • Lead database
  • Deliverability
  • MCP server and CLI
  • Visual pipeline
  • AI Sales Assistant
  • Email sync and tracking
  • Automations
  • Lead capture
  • Reports and forecasts
  • AI role-plays
  • Delivery feedback
  • Upload real recordings
  • Custom rubrics
  • Manager dashboards

Pros and cons

AttributelemlistPipedriveYoodli
Pros
  • Email, LinkedIn, calls, SMS and WhatsApp in one sequence
  • Strong personalisation, including custom images
  • Warm-up and deliverability tools included
  • lemAgent can build a campaign for you
  • Own MCP server and CLI for connecting AI tools
  • Very easy to learn, even for people who hate CRMs
  • The pipeline view makes it obvious what needs doing
  • Official Claude connector for reading and updating deals
  • Huge app marketplace with 500+ integrations
  • Good mobile app for updating deals on the go
  • Very easy to start: just talk
  • Cheap personal plans
  • Covers pitches, interviews and hard conversations, not only sales
  • Feedback on real recordings, not just practice
Cons
  • Overlaps Instantly, which is usually cheaper for email only
  • Multichannel is priced per user, so costs climb as the team grows
  • Contact data and buying signals cost extra
  • LinkedIn automation can get your LinkedIn account restricted
  • No mobile app, and reviews mention a learning curve and integration bugs
  • No free plan, only a 14-day trial
  • Lite is too limited, so the real starting price is Growth
  • Lead capture, campaigns and web visitor tracking cost extra on lower plans
  • Marketing tools are thin next to HubSpot
  • Reporting gets limited once you want detailed custom reports
  • Free plan is only five sessions in total
  • Delivery feedback is general unless you build custom rubrics
  • Team pricing is not public

Who each one is for

AttributelemlistPipedriveYoodli
Best for
  • Sequences that mix email, LinkedIn and calls
  • Personalised cold email with custom images and first lines
  • Finding leads and their emails in the same tool
  • Having AI build an outreach campaign from a chat
  • Tracking deals from first contact to signed
  • Reminders so no lead is forgotten
  • Small sales teams who want a simple CRM
  • Forecasting what's likely to close this month
  • Rehearsing a pitch or presentation
  • Cutting filler words and rambling
  • Practising tough conversations
  • Sales and onboarding role-plays for teams
You'll find it used by
  • Founders
  • Sales reps
  • Agencies
  • Recruiters
  • Freelancers
  • Small businesses
  • Agencies
  • Sales teams
  • Consultants
  • Real estate
  • Sales teams
  • Founders
  • Job seekers
  • Managers
  • Learning and development teams

Questions people ask

Which is better, lemlist, Pipedrive or Yoodli?

They tie on our overall rating (lemlist 3.7/5, Pipedrive 4.1/5 and Yoodli 4.1/5). lemlist is best for sequences that mix email, LinkedIn and calls and personalised cold email with custom images and first lines. Pipedrive is best for tracking deals from first contact to signed and reminders so no lead is forgotten. Yoodli is best for rehearsing a pitch or presentation and cutting filler words and rambling.

Which is cheaper, lemlist, Pipedrive or Yoodli?

lemlist: There's no free plan. Paid plans start at From $69/mo. Pipedrive: There's no free plan. Paid plans start at $14/seat/mo. Yoodli: There's a free plan, and paid plans start at $8/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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