Side-by-side comparison · Marketing & Ads
Klaviyo vs Manychat vs Metricool
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Online stores that want their email and SMS to run on real customer behaviour.
Pick it if: Creators, coaches and small businesses who get leads on Instagram and want every comment and DM answered instantly, without living in the inbox.
Pick it if: Small businesses, freelancers and agencies who post across several networks and need clear reports on what's working, including ads.
Overview
| Attribute | Klaviyo | Manychat | Metricool |
|---|---|---|---|
| In one line | Email and SMS for online stores, with AI that writes, segments and predicts. | Auto-DMs anyone who comments a keyword on your Instagram posts, and answers your DMs. | Schedule posts and track results across every social network and ad account in one place. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | From $20/mo | $0 | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Klaviyo | Manychat | Metricool |
|---|---|---|---|
| Overall rating | 4.3 | 4.3 | 4.2 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 4.0 | 4.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Klaviyo | Manychat | Metricool |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | No | No | – |
| Browser extension | No | No | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | – | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | No |
| Learns your brand or style | Yes | Yes | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 10/ 17 | 9/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Klaviyo | Manychat | Metricool |
|---|---|---|---|
| Plans | Free Free New stores building their first flows. | Free $0 Trying one or two automations. | Free $0 One small business testing it. |
EmailOur pick From $20/mo Most stores once they pass 250 contacts. | Essential $17/mo, or $14/mo billed yearly A creator or small business running comment-to-DM. | StarterOur pick From $25/mo, or $20/mo billed yearly A business or freelancer managing a few brands. | |
Email and SMS From $35/mo Stores that want text messages in the same flows. | ProOur pick $39/mo, or $29/mo billed yearly Accounts with steady leads that want AI replies. | Advanced From $67/mo, or $53/mo billed yearly Agencies with a team and clients. | |
Enterprise Custom Large brands with many stores or markets. | Business $99/mo, or $69/mo billed yearly Growing businesses with a team in the inbox. | Custom Custom Large agencies. | |
Advanced $199/mo, or $139/mo billed yearly Big accounts and agencies with high volume. | |||
| Which plan to pick | Start on Free and build your welcome and abandoned cart flows before you pay anything. Move to Email when you cross 250 contacts, and only add SMS once email is working, because text messages cost extra per send. | Set up your first comment-to-DM on Free to see it work, then take the 14-day trial. Essential is enough if you just want links sent from comments. Pick Pro if you want AI answering DMs or use WhatsApp, and Business once a team shares the inbox. Prices exclude tax and vary by billing country. | Test on Free with one brand. Starter is the right plan for most small businesses and freelancers, and yearly billing saves about 20%. Agencies that need client approvals and their own report templates should go to Advanced. Add the X add-on only if you post there. |
Key features
| Attribute | Klaviyo | Manychat | Metricool |
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Pros and cons
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Who each one is for
| Attribute | Klaviyo | Manychat | Metricool |
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Questions people ask
Which is better, Klaviyo, Manychat or Metricool?
They tie on our overall rating (Klaviyo 4.3/5, Manychat 4.3/5 and Metricool 4.2/5). Klaviyo is best for abandoned cart recovery and segments from a description. Manychat is best for sending a link by DM to everyone who comments a keyword and Answering Instagram DMs and FAQs automatically. Metricool is best for scheduling across many social networks and monthly social media reports for clients.
Which is cheaper, Klaviyo, Manychat or Metricool?
Klaviyo: There's a free plan, and paid plans start at From $20/mo. Manychat: There's a free plan, and paid plans start at $0. Metricool: There's a free plan, and paid plans start at $0.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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