Side-by-side comparison · Marketing & Ads
HubSpot vs Topview vs Triple Whale
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.
Pick it if: Ecommerce brands and performance marketers who need a steady supply of product video ads for TikTok and Meta.
Pick it if: Shopify brands spending real money on ads who want one honest view of profit and attribution.
Overview
| Attribute | HubSpot | Topview | Triple Whale |
|---|---|---|---|
| In one line | A free CRM with AI agents that handle leads, support and content for you. | Paste a product link and get video ads with AI presenters who hold your product. | Pulls your store, ad and email numbers into one dashboard you can ask questions of. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | From $800/mo | $36/mo | Free |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | HubSpot | Topview | Triple Whale |
|---|---|---|---|
| Overall rating | 4.1Winner | 3.5 | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | HubSpot | Topview | Triple Whale |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | Yes | No | Yes |
| Desktop app | No | No | No |
| Browser extension | Yes | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | Yes | – |
| Makes images | Yes | Yes | – |
| Makes video | No | Yes | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | Yes | No | No |
| Works in many languages | Yes | Yes | – |
| Capabilities score | 12/ 17 | 10/ 17 | 8/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | HubSpot | Topview | Triple Whale |
|---|---|---|---|
| Plans | Free Free Anyone who needs a CRM and basic marketing tools without a budget. | Plus $36/mo billed yearly ($432 upfront) Solo sellers testing AI ads. | Free Free Smaller stores that want a single profit view. |
Marketing Hub StarterOur pick $20/seat/mo, currently $7/seat/mo for new customers Small teams ready to remove the branding and send more. | BusinessOur pick $44/mo billed yearly ($528 upfront) Brands that make ads in bursts. | FoundationOur pick See website Brands that want attribution and cohort analysis. | |
Marketing Hub Professional From $800/mo billed yearly, or $890/mo Marketing teams that need real automation. | Ultra $50/mo billed yearly ($599.90 upfront) Heavy users producing ads every week. | Automate See website Brands that want Moby Agents running the analysis for them. | |
Marketing Hub Enterprise From $3,600/mo Large teams with several brands or business units. | Team $56/seat/mo billed yearly Agencies and in-house teams. | Enterprise Custom Large or multi-store brands. | |
Enterprise Custom Large brands with security needs. | |||
| Which plan to pick | Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump. | Pay monthly for one month before you commit to a year, because refunds are only possible within three days and only if you haven't used credits. Business suits most brands: 3,000 credits arrive at once, so you can spend them when you launch products. | Start on Free and use it until the lack of attribution actually costs you a decision. Foundation is the plan most brands need, but it is quoted on your revenue and locks you in for a year, so ask for the full price table before you commit. |
Key features
| Attribute | HubSpot | Topview | Triple Whale |
|---|---|---|---|
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Pros and cons
| Attribute | HubSpot | Topview | Triple Whale |
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Who each one is for
| Attribute | HubSpot | Topview | Triple Whale |
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Questions people ask
Which is better, HubSpot, Topview or Triple Whale?
HubSpot scores highest overall in our ratings (HubSpot 4.1/5, Topview 3.5/5 and Triple Whale 3.8/5). HubSpot is best for tracking leads and deals and B2B email marketing. Topview is best for product ads from a store link and Product-in-hand UGC-style videos. Triple Whale is best for daily profit and ROAS dashboard and attribution across channels.
Which is cheaper, HubSpot, Topview or Triple Whale?
HubSpot: There's a free plan, and paid plans start at From $800/mo. Topview: There's no free plan. Paid plans start at $36/mo. Triple Whale: It's free to use.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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