Side-by-side comparison · Marketing & Ads
HubSpot vs Topview
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Overview
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | HubSpot | Topview |
|---|---|---|
| Overall rating | 4.1Winner | 3.5 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 |
| FeaturesHow completely it covers the job it's built for, and how well the pieces fit together. | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 3.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | HubSpot | Topview |
|---|---|---|
| Access & platform | ||
| Free plan | Yes | No |
| Mobile app | Yes | No |
| Desktop app | No | No |
| Browser extension | Yes | No |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | Yes | Yes |
| Understands images | – | Yes |
| Makes images | Yes | Yes |
| Makes video | No | Yes |
| Writes code | No | No |
| Runs agents or automations | Yes | Yes |
| Learns your brand or style | Yes | No |
| Works in many languages | Yes | Yes |
| Capabilities score | 12/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | HubSpot | Topview |
|---|---|---|
| Plans | Free Free Anyone who needs a CRM and basic marketing tools without a budget. | Plus $36/mo billed yearly ($432 upfront) Solo sellers testing AI ads. |
Marketing Hub StarterOur pick $20/seat/mo, currently $7/seat/mo for new customers Small teams ready to remove the branding and send more. | BusinessOur pick $44/mo billed yearly ($528 upfront) Brands that make ads in bursts. | |
Marketing Hub Professional From $800/mo billed yearly, or $890/mo Marketing teams that need real automation. | Ultra $50/mo billed yearly ($599.90 upfront) Heavy users producing ads every week. | |
Marketing Hub Enterprise From $3,600/mo Large teams with several brands or business units. | Team $56/seat/mo billed yearly Agencies and in-house teams. | |
Enterprise Custom Large brands with security needs. | ||
| Which plan to pick | Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump. | Pay monthly for one month before you commit to a year, because refunds are only possible within three days and only if you haven't used credits. Business suits most brands: 3,000 credits arrive at once, so you can spend them when you launch products. |
Key features
Pros and cons
| Attribute | HubSpot | Topview |
|---|---|---|
| Pros |
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| Cons |
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Who each one is for
| Attribute | HubSpot | Topview |
|---|---|---|
| Best for |
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| You'll find it used by |
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Questions people ask
Which is better, HubSpot or Topview?
HubSpot scores highest overall in our ratings (HubSpot 4.1/5 and Topview 3.5/5). HubSpot is best for tracking leads and deals and B2B email marketing. Topview is best for product ads from a store link and Product-in-hand UGC-style videos.
Which is cheaper, HubSpot or Topview?
HubSpot: There's a free plan, and paid plans start at From $800/mo. Topview: There's no free plan. Paid plans start at $36/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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