Side-by-side comparison · SEO & Analytics
Contentsquare (formerly Hotjar) vs Mixpanel vs Profound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.
Overview
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
|---|---|---|---|
| In one line | Heatmaps, session replays and surveys that show why visitors leave, with AI summaries. | Product analytics where you ask questions about your users in your own words. | Shows how often ChatGPT, Gemini and other AI assistants mention and recommend your brand. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | From $39/mo | First 1M events free | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
|---|---|---|---|
| Overall rating | 4.3Winner | 4.1 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 2.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | No | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | Yes | Yes |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 6/ 17 | 7/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
|---|---|---|---|
| Plans | FreeOur pick Free Most small business websites. | FreeOur pick Free Early-stage apps. | Trial Free for 7 days Seeing what AI says about you before talking to sales. |
Growth From $39/mo billed yearly, or $49 monthly Businesses that want AI summaries and longer history. | Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | Agency Growth Custom Agencies managing several client brands. | |
Pro Custom Teams running conversion work across many sites. | Enterprise Custom Large companies. | EnterpriseOur pick Custom Large brands. | |
Enterprise Custom Large companies. | |||
| Which plan to pick | Start on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Run the free 7-day trial to see how AI assistants describe you. If you're a larger brand or agency with a real budget, talk to sales about Enterprise. Small businesses will get more for their money from Peec AI or SE Ranking. |
Key features
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
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Pros and cons
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
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Who each one is for
| Attribute | Contentsquare (formerly Hotjar) | Mixpanel | Profound |
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Questions people ask
Which is better, Contentsquare (formerly Hotjar), Mixpanel or Profound?
Contentsquare (formerly Hotjar) scores highest overall in our ratings (Contentsquare (formerly Hotjar) 4.3/5, Mixpanel 4.1/5 and Profound 3.7/5). Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. Profound is best for tracking brand mentions across many AI assistants and seeing which sources AI cites in your category.
Which is cheaper, Contentsquare (formerly Hotjar), Mixpanel or Profound?
Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Mixpanel: There's a free plan, and paid plans start at First 1M events free. Profound: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Contentsquare (formerly Hotjar), Mixpanel or Profound?
Contentsquare (formerly Hotjar) rates highest for ease of use in our scores. Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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