Side-by-side comparison · SEO & Analytics
Google Search Console vs Microsoft Clarity vs Writesonic
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone with a website. There's no reason not to set it up.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Marketing teams and agencies that want to measure and improve how AI assistants talk about their brand.
Overview
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
|---|---|---|---|
| In one line | Google's free report on how your site shows up in search, AI results included. | Free heatmaps and session replays that show where visitors get stuck. | Tracks how AI search talks about your brand and writes SEO content to improve it. |
| Pricing model | Free | Free | Paid |
| Starting price | Free | Free | $79/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 3.0 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 5.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | – | – |
| Desktop app | No | No | – |
| Browser extension | No | No | – |
| API access | Yes | Yes | – |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | No | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | – |
| Understands images | No | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | – | Yes |
| Learns your brand or style | No | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
|---|---|---|---|
| Plans | FreeOur pick Free Every website owner, with no exceptions. | FreeOur pick Free Every website and online store. | Starter $79/mo billed yearly A single brand testing AI visibility. |
Basic $199/mo billed yearly Small teams tracking more questions. | |||
GrowthOur pick $399/mo billed yearly Teams actively working to raise AI visibility. | |||
Enterprise Custom Large brands and agencies. | |||
| Which plan to pick | There's only one plan and it costs nothing. Verify every site you own, including subdomains, and add your marketing person or agency as a user so they can see the data too. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tag through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start on Starter to see where you stand in AI answers. Growth is the plan for teams who will act on the findings each month, because that is where sentiment and suggested fixes come in. |
Key features
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
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Pros and cons
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
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Who each one is for
| Attribute | Google Search Console | Microsoft Clarity | Writesonic |
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Questions people ask
Which is better, Google Search Console, Microsoft Clarity or Writesonic?
Microsoft Clarity scores highest overall in our ratings (Google Search Console 4.0/5, Microsoft Clarity 4.3/5 and Writesonic 3.7/5). Google Search Console is best for seeing which searches bring visitors and finding indexing problems. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Writesonic is best for tracking brand mentions in ChatGPT and Gemini and Comparing AI visibility with competitors.
Which is cheaper, Google Search Console, Microsoft Clarity or Writesonic?
Google Search Console: It's free to use. Microsoft Clarity: It's free to use. Writesonic: There's no free plan. Paid plans start at $79/mo.
Which is easier to use, Google Search Console, Microsoft Clarity or Writesonic?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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