Side-by-side comparison · Video & Audio
Google Flow vs Google Veo vs HeyGen
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Google Flow
3.8Pick it if: Creators and marketers who want realistic AI video with sound and want to build it into longer pieces.
Google Veo
3.8Pick it if: Marketers and creators who want realistic short AI video, with sound.
HeyGen
4.1Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.
Overview
| Attribute | Google Flow | Google Veo | HeyGen |
|---|---|---|---|
| In one line | Google's AI studio for short films, built from Veo clips that come with sound. | Google's video model: describe a scene or upload a photo and get a short clip with sound. | Type a script and a lifelike presenter reads it on camera, in your voice or any language. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | AUD $7.99/mo | AUD $32.99/mo | $29/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | No | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Google Flow | Google Veo | HeyGen |
|---|---|---|---|
| Overall rating | 3.8 | 3.8 | 4.1Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.5 | 4.0 | 4.5 |
| FeaturesHow much it can do, and how well the pieces fit together. | 4.0 | 3.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.5 | 3.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 3.5 | 3.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Google Flow | Google Veo | HeyGen |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | No | Yes | Yes |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | No | Yes | Yes |
| Teams & business | |||
| Team workspace | No | No | Yes |
| Enterprise plan or SSO | No | Yes | Yes |
| Connects to other apps | – | – | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | No | No |
| Makes video | Yes | Yes | Yes |
| Writes code | No | No | No |
| Runs agents or automations | No | No | Yes |
| Learns your brand or style | No | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 6/ 17 | 8/ 17 | 12/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Google Flow | Google Veo | HeyGen |
|---|---|---|---|
| Plans | Free Free Trying a few clips a day. | Free (via Flow and Gemini) Free Trying a few clips. | Free Free Testing an avatar and the translation feature. |
Google AI Plus AUD $7.99/mo Light users who also want more Gemini. | Google AI ProOur pick AUD $32.99/mo Marketers who already use Google's tools. | CreatorOur pick $29/mo, or $24/mo billed yearly Solo founders and marketers publishing regularly. | |
Google AI ProOur pick AUD $32.99/mo Anyone making video most weeks. | Google AI Ultra From AUD $149.99/mo Heavy daily video makers. | Pro From $49/mo Heavier users who want 4K and flexible usage. | |
Google AI Ultra From AUD $149.99/mo Studios and agencies living in Flow daily. | Gemini API From $0.05 per second of video Developers building video into an app. | Business $149/mo Teams with several presenters. | |
Enterprise Custom Large companies producing video across departments. | |||
| Which plan to pick | Google AI Pro is the sensible pick. The 1,000 Flow credits a month cover regular use of the fast model, and you get Gemini, 5TB of storage and YouTube Premium Lite for the same price. Ultra is for studios living in Flow every day. | If you already pay for Google AI Pro, you have Veo; use it through Flow for the most control. Developers should start on the API with Veo 3.1 Fast at $0.10 a second and only move to the Standard model for hero shots. | Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account. |
Key features
| Attribute | Google Flow | Google Veo | HeyGen |
|---|---|---|---|
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Pros and cons
| Attribute | Google Flow | Google Veo | HeyGen |
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Who each one is for
| Attribute | Google Flow | Google Veo | HeyGen |
|---|---|---|---|
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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