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Side-by-side comparison · Sales & Customer Support

Gong vs Hiver vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Gong

4.0

Free to start

Hiver

3.9

From $25/user/mo

Best overall

Retell AI

4.1

From About $0.07–$0.31/min

Comparing 3 tools, the maximum.

At a glance

Gong4.0

Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.

Easiest to use

Pick it if: Small and mid-sized teams who answer customers or suppliers from a shared Gmail address and want structure without leaving Gmail.

Best overall

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

AttributeGongHiverRetell AI
In one lineRecords and analyses sales calls and emails to coach reps and forecast deals.Shared inbox and helpdesk that runs inside Gmail, with AI that drafts and answers replies.AI phone agents that answer calls, book appointments and make outbound calls.
Pricing modelPaidPaidPaid
Starting priceSee website$25/user/moAbout $0.07–$0.31/min
Free plan No No No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeGongHiverRetell AI
Overall rating4.03.94.1Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.0
4.5
Output qualityHow good the results are before you fix them.
4.5
3.5
4.5
Value for moneyWhat you get for the price, including the free plan.
2.5
4.0
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
3.5
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeGongHiverRetell AI
Access & platform
Free plan No No No
Mobile app Yes Yes–
Desktop app–––
Browser extension Yes Yes–
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files–– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code– No–
Runs agents or automations Yes Yes Yes
Learns your brand or style–––
Works in many languages Yes– Yes
Capabilities score8/ 177/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeGongHiverRetell AI
Plans

Platform fee

Custom (billed yearly)

Every Gong customer pays this, scaled to team size.

Growth

$25/user/mo billed yearly, or $35 monthly

Small teams running one or two shared inboxes.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Per-user licenceOur pick

Custom per user (billed yearly)

Each rep or manager who records and reviews calls.

ProOur pick

$55/user/mo billed yearly, or $65 monthly

Support teams that need targets and connected tools.

Enterprise

Custom

High call volumes and compliance needs.

Add-ons (Engage, Forecast, Enable)

Custom

Teams that want outreach, forecasting or coaching in Gong too.

Elite

$85/user/mo billed yearly, or $95 monthly

Larger teams wanting AI quality checks and tighter security.

Which plan to pickStart with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation.Growth is enough for a small team that just needs a tidy shared inbox with AI help. Choose Pro if you need response-time targets, CRM or Shopify data next to each email, or the API. Voice is an add-on at $30 per seat.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

AttributeGongHiverRetell AI
Standout features
  • Call recording and transcripts
  • Deal insights
  • AI summaries and follow-ups
  • Coaching
  • Forecasting
  • Ask anything
  • Shared inbox in Gmail
  • AI agents
  • AI copilot
  • Collaboration
  • Hiver Omni
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis

Pros and cons

AttributeGongHiverRetell AI
Pros
  • Very accurate call analysis and deal warnings
  • Easy for reps: it records and summarises with no extra work
  • Strong coaching tools for managers
  • Wide range of integrations with CRMs and dialers
  • Almost no training: the team keeps working in Gmail
  • AI agents and copilot included from the cheapest plan
  • Good for non-support teams like finance and HR
  • Cheaper than Zendesk or Intercom for small teams
  • 24/7 support on every plan
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
Cons
  • Expensive, with a platform fee on top of per-user licences
  • No public pricing and pressure toward multi-year deals and bundles
  • Renewal price increases are a common complaint
  • Small teams often use only a fraction of the features they pay for
  • Gmail add-on can be slow, lose connection or log users out
  • Search and formatting are weaker than in a full helpdesk
  • Key integrations and the API only start on Pro
  • Seats sold in blocks, with a two-seat minimum
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options

Who each one is for

AttributeGongHiverRetell AI
Best for
  • Coaching reps from real call recordings
  • Spotting at-risk deals early
  • Sales forecasting and pipeline reviews
  • Learning why deals are won or lost
  • Running support@ or info@ as a team
  • Assigning and tracking customer emails
  • Finance and HR shared mailboxes
  • AI-drafted email replies
  • Teams that want to stay in Gmail
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
You'll find it used by
  • Sales leaders
  • Account executives
  • Revenue operations
  • Customer success teams
  • Customer support teams
  • Finance and accounts teams
  • Operations teams
  • Logistics companies
  • Agencies
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers

Questions people ask

Which is better, Gong, Hiver or Retell AI?

Retell AI scores highest overall in our ratings (Gong 4.0/5, Hiver 3.9/5 and Retell AI 4.1/5). Gong is best for coaching reps from real call recordings and spotting at-risk deals early. Hiver is best for running support@ or info@ as a team and assigning and tracking customer emails. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Gong, Hiver or Retell AI?

Gong: Pricing isn't published; check the vendor's site for a quote. Hiver: There's no free plan. Paid plans start at $25/user/mo. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

Which is easier to use, Gong, Hiver or Retell AI?

Hiver rates highest for ease of use in our scores. Small and mid-sized teams who answer customers or suppliers from a shared Gmail address and want structure without leaving Gmail.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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