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Side-by-side comparison · Sales & Customer Support

Freshdesk vs Gong vs Retell AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Freshdesk

3.8

From $19/agent/mo

Gong

4.0

Free to start

Best overall

Retell AI

4.1

From About $0.07–$0.31/min

Comparing 3 tools, the maximum.

At a glance

Pick it if: Small and mid-size businesses that handle customer questions by email, chat and phone and need a proper ticket system.

Gong4.0

Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.

Best overallBest value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Overview

AttributeFreshdeskGongRetell AI
In one lineHelpdesk for email, chat and phone support, with Freddy AI to answer and assist.Records and analyses sales calls and emails to coach reps and forecast deals.AI phone agents that answer calls, book appointments and make outbound calls.
Pricing modelPaidPaidPaid
Starting price$19/agent/moSee websiteAbout $0.07–$0.31/min
Free plan No No No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeFreshdeskGongRetell AI
Overall rating3.84.04.1Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.0
3.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
5.0
4.5
Output qualityHow good the results are before you fix them.
3.5
4.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
2.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeFreshdeskGongRetell AI
Access & platform
Free plan No No No
Mobile app Yes Yes–
Desktop app No––
Browser extension– Yes–
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes– Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No––
Runs agents or automations Yes Yes Yes
Learns your brand or style–––
Works in many languages Yes Yes Yes
Capabilities score8/ 178/ 177/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeFreshdeskGongRetell AI
Plans

Growth

$19/agent/mo billed yearly

Small teams moving off a shared inbox.

Platform fee

Custom (billed yearly)

Every Gong customer pays this, scaled to team size.

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

ProOur pick

$55/agent/mo billed yearly

Growing teams that need routing and deadlines.

Per-user licenceOur pick

Custom per user (billed yearly)

Each rep or manager who records and reviews calls.

Enterprise

Custom

High call volumes and compliance needs.

Enterprise

$89/agent/mo billed yearly

Larger support teams with admin and security needs.

Add-ons (Engage, Forecast, Enable)

Custom

Teams that want outreach, forecasting or coaching in Gong too.

Which plan to pickGrowth is fine for a few agents answering email. Most growing teams end up on Pro for routing, SLAs and the option to add Copilot. Budget for extra AI Agent sessions once the first 500 are used.Start with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation.Start on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.

Key features

AttributeFreshdeskGongRetell AI
Standout features
  • Ticketing and shared inbox
  • Freddy AI Agent
  • Freddy AI Copilot
  • Help centre and portal
  • Automations and SLAs
  • Reports
  • Call recording and transcripts
  • Deal insights
  • AI summaries and follow-ups
  • Coaching
  • Forecasting
  • Ask anything
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis

Pros and cons

AttributeFreshdeskGongRetell AI
Pros
  • Cheaper and quicker to set up than Zendesk
  • Clean, easy agent inbox that new staff pick up fast
  • Large marketplace of apps and integrations
  • AI agent included to start, without a separate contract
  • Public API for custom workflows
  • Very accurate call analysis and deal warnings
  • Easy for reps: it records and summarises with no extra work
  • Strong coaching tools for managers
  • Wide range of integrations with CRMs and dialers
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
Cons
  • 2026 price rise, and the free plan is now only a six-month program for one or two agents
  • Useful features like custom dashboards and smart routing are locked to Pro and above
  • Freddy AI costs add up: sessions billed in packs and Copilot priced per agent
  • AI agent needs tuning and handles multi-step conversations less well than Intercom
  • Mixed reviews of Freshworks support and billing when issues arise
  • Expensive, with a platform fee on top of per-user licences
  • No public pricing and pressure toward multi-year deals and bundles
  • Renewal price increases are a common complaint
  • Small teams often use only a fraction of the features they pay for
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options

Who each one is for

AttributeFreshdeskGongRetell AI
Best for
  • Turning a support inbox into tracked tickets
  • Building a help centre and customer portal
  • Deflecting repeat questions with an AI agent
  • Teams of 3 to 100 support agents
  • Coaching reps from real call recordings
  • Spotting at-risk deals early
  • Sales forecasting and pipeline reviews
  • Learning why deals are won or lost
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
You'll find it used by
  • Customer support teams
  • E-commerce stores
  • SaaS companies
  • IT and service desks
  • Sales leaders
  • Account executives
  • Revenue operations
  • Customer success teams
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers

Questions people ask

Which is better, Freshdesk, Gong or Retell AI?

Retell AI scores highest overall in our ratings (Freshdesk 3.8/5, Gong 4.0/5 and Retell AI 4.1/5). Freshdesk is best for turning a support inbox into tracked tickets and building a help centre and customer portal. Gong is best for coaching reps from real call recordings and spotting at-risk deals early. Retell AI is best for AI receptionist for a small business and booking appointments by phone.

Which is cheaper, Freshdesk, Gong or Retell AI?

Freshdesk: There's no free plan. Paid plans start at $19/agent/mo. Gong: Pricing isn't published; check the vendor's site for a quote. Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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