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Side-by-side comparison · Sales & Customer Support

Freshdesk vs Gong

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Freshdesk

3.8

From $19/agent/mo

Best overall

Gong

4.0

Free to start

Comparing 2 tools. Add one more if you like.

At a glance

Best value

Pick it if: Small and mid-size businesses that handle customer questions by email, chat and phone and need a proper ticket system.

Gong4.0
Best overall

Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.

Gong scores highest overall, but Freshdesk gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeFreshdeskGong
In one lineHelpdesk for email, chat and phone support, with Freddy AI to answer and assist.Records and analyses sales calls and emails to coach reps and forecast deals.
Pricing modelPaidPaid
Starting price$19/agent/moSee website
Free plan No No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeFreshdeskGong
Overall rating3.84.0Winner
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.0
5.0
Output qualityHow good the results are before you fix them.
3.5
4.5
Value for moneyWhat you get for the price, including the free plan.
3.5
2.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeFreshdeskGong
Access & platform
Free plan No No
Mobile app Yes Yes
Desktop app No–
Browser extension– Yes
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files Yes–
Understands images––
Makes images No No
Makes video No No
Writes code No–
Runs agents or automations Yes Yes
Learns your brand or style––
Works in many languages Yes Yes
Capabilities score8/ 178/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeFreshdeskGong
Plans

Growth

$19/agent/mo billed yearly

Small teams moving off a shared inbox.

Platform fee

Custom (billed yearly)

Every Gong customer pays this, scaled to team size.

ProOur pick

$55/agent/mo billed yearly

Growing teams that need routing and deadlines.

Per-user licenceOur pick

Custom per user (billed yearly)

Each rep or manager who records and reviews calls.

Enterprise

$89/agent/mo billed yearly

Larger support teams with admin and security needs.

Add-ons (Engage, Forecast, Enable)

Custom

Teams that want outreach, forecasting or coaching in Gong too.

Which plan to pickGrowth is fine for a few agents answering email. Most growing teams end up on Pro for routing, SLAs and the option to add Copilot. Budget for extra AI Agent sessions once the first 500 are used.Start with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation.

Key features

AttributeFreshdeskGong
Standout features
  • Ticketing and shared inbox
  • Freddy AI Agent
  • Freddy AI Copilot
  • Help centre and portal
  • Automations and SLAs
  • Reports
  • Call recording and transcripts
  • Deal insights
  • AI summaries and follow-ups
  • Coaching
  • Forecasting
  • Ask anything

Pros and cons

AttributeFreshdeskGong
Pros
  • Cheaper and quicker to set up than Zendesk
  • Clean, easy agent inbox that new staff pick up fast
  • Large marketplace of apps and integrations
  • AI agent included to start, without a separate contract
  • Public API for custom workflows
  • Very accurate call analysis and deal warnings
  • Easy for reps: it records and summarises with no extra work
  • Strong coaching tools for managers
  • Wide range of integrations with CRMs and dialers
Cons
  • 2026 price rise, and the free plan is now only a six-month program for one or two agents
  • Useful features like custom dashboards and smart routing are locked to Pro and above
  • Freddy AI costs add up: sessions billed in packs and Copilot priced per agent
  • AI agent needs tuning and handles multi-step conversations less well than Intercom
  • Mixed reviews of Freshworks support and billing when issues arise
  • Expensive, with a platform fee on top of per-user licences
  • No public pricing and pressure toward multi-year deals and bundles
  • Renewal price increases are a common complaint
  • Small teams often use only a fraction of the features they pay for

Who each one is for

AttributeFreshdeskGong
Best for
  • Turning a support inbox into tracked tickets
  • Building a help centre and customer portal
  • Deflecting repeat questions with an AI agent
  • Teams of 3 to 100 support agents
  • Coaching reps from real call recordings
  • Spotting at-risk deals early
  • Sales forecasting and pipeline reviews
  • Learning why deals are won or lost
You'll find it used by
  • Customer support teams
  • E-commerce stores
  • SaaS companies
  • IT and service desks
  • Sales leaders
  • Account executives
  • Revenue operations
  • Customer success teams

Questions people ask

Which is better, Freshdesk or Gong?

Gong scores highest overall in our ratings (Freshdesk 3.8/5 and Gong 4.0/5). Freshdesk is best for turning a support inbox into tracked tickets and building a help centre and customer portal. Gong is best for coaching reps from real call recordings and spotting at-risk deals early.

Which is cheaper, Freshdesk or Gong?

Freshdesk: There's no free plan. Paid plans start at $19/agent/mo. Gong: Pricing isn't published; check the vendor's site for a quote.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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