Side-by-side comparison · SEO & Analytics
Frase vs Screaming Frog SEO Spider vs Surfer
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small marketing teams, freelancers and agencies who write SEO content and want research, briefs and drafts in one place.
Pick it if: Anyone who needs a thorough technical check of a site, especially before or after a redesign or migration.
Pick it if: Content marketers and bloggers who publish regularly and want each page to have a fair shot at ranking.
Overview
| Attribute | Frase | Screaming Frog SEO Spider | Surfer |
|---|---|---|---|
| In one line | Researches, briefs and drafts SEO articles, and tracks if AI search cites you. | Crawls your whole site the way Google does and lists what's broken. | Tells you what to add to a page so it can rank for a chosen keyword. |
| Pricing model | Paid | Freemium | Paid |
| Starting price | $49/mo | £199/user/yr | $49/mo |
| Free plan | No | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Frase | Screaming Frog SEO Spider | Surfer |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 2.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 3.5 |
| Output qualityHow good the results are before you fix them. | 3.5 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Frase | Screaming Frog SEO Spider | Surfer |
|---|---|---|---|
| Access & platform | |||
| Free plan | No | Yes | No |
| Mobile app | – | No | No |
| Desktop app | – | Yes | No |
| Browser extension | – | No | Yes |
| API access | Yes | No | Yes |
| Teams & business | |||
| Team workspace | Yes | No | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | – |
| Understands images | – | No | No |
| Makes images | No | No | – |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | No |
| Learns your brand or style | Yes | No | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Frase | Screaming Frog SEO Spider | Surfer |
|---|---|---|---|
| Plans | Starter $49/mo, or $39/mo billed yearly One person writing a few articles a month. | Free Free Small sites and one-off checks. | Discovery $49/mo billed yearly A solo blogger publishing a couple of posts a week. |
ProfessionalOur pick $129/mo, or $103/mo billed yearly Small teams publishing weekly. | Paid licenceOur pick £199/user/yr Agencies and anyone with a site over 500 pages. | AI Search Analytics $82/mo billed yearly Brands that only want to track their AI visibility. | |
Scale $299/mo, or $239/mo billed yearly Agencies running several sites. | StandardOur pick $99/mo billed yearly A small content team publishing weekly. | ||
Enterprise Custom Large teams needing white-label and SSO. | Pro $182/mo billed yearly Agencies managing content for several brands. | ||
Peace of Mind $299/mo billed yearly High-volume publishers who want no limits. | |||
Enterprise Custom Large organisations with security requirements. | |||
| Which plan to pick | Professional is the plan most teams settle on, because Starter's 10 articles a month runs out quickly. Try the 7-day trial on two or three real articles before paying. | The free version is enough for most small businesses because it includes every feature and only caps the crawl at 500 pages. Buy a licence when your site or your clients' sites go past that. The price is listed in pounds with dollar and euro options at checkout. | Discovery is enough if you publish a couple of posts a week. Standard is the sensible pick for a team because it adds collaboration and triples the document count. The prices shown are for yearly billing; Surfer says monthly billing costs up to 17 percent more. |
Key features
| Attribute | Frase | Screaming Frog SEO Spider | Surfer |
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Pros and cons
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Who each one is for
| Attribute | Frase | Screaming Frog SEO Spider | Surfer |
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Questions people ask
Which is better, Frase, Screaming Frog SEO Spider or Surfer?
They tie on our overall rating (Frase 4.0/5, Screaming Frog SEO Spider 4.0/5 and Surfer 3.9/5). Frase is best for Building SEO content briefs fast and drafting articles from a brief. Screaming Frog SEO Spider is best for finding broken links and checking redirects after a migration. Surfer is best for optimising blog posts and content briefs for writers.
Which is cheaper, Frase, Screaming Frog SEO Spider or Surfer?
Frase: There's no free plan. Paid plans start at $49/mo. Screaming Frog SEO Spider: There's a free plan, and paid plans start at £199/user/yr. Surfer: There's no free plan. Paid plans start at $49/mo.
Which is easier to use, Frase, Screaming Frog SEO Spider or Surfer?
Surfer rates highest for ease of use in our scores. Content marketers and bloggers who publish regularly and want each page to have a fair shot at ranking.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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