Side-by-side comparison · Video & Audio
ElevenLabs vs Loom vs Pictory
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Anyone who needs narration, voiceovers or spoken audio without hiring voice talent or a studio.
Pick it if: Teams, consultants and salespeople who explain things on screen and want to send a video instead of booking a call.
Pick it if: Marketers and small businesses who want to turn existing articles and scripts into videos without filming or editing.
Overview
| Attribute | ElevenLabs | Loom | Pictory |
|---|---|---|---|
| In one line | Lifelike AI voiceovers, dubbing and audiobooks from text, in thousands of voices. | Records your screen and camera in one click, with AI titles, summaries and chapters. | Turns a blog post, script or slides into a narrated video with stock footage. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $6/mo | $18/user/mo | $29/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | ElevenLabs | Loom | Pictory |
|---|---|---|---|
| Overall rating | 4.6Winner | 4.2 | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 5.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 5.0 | 4.0 | 3.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | ElevenLabs | Loom | Pictory |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | No |
| Desktop app | – | Yes | No |
| Browser extension | Yes | Yes | No |
| API access | Yes | – | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | – |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | No | – | – |
| Makes images | No | No | – |
| Makes video | No | No | Yes |
| Writes code | No | No | No |
| Runs agents or automations | Yes | – | – |
| Learns your brand or style | Yes | – | Yes |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 11/ 17 | 9/ 17 | 7/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | ElevenLabs | Loom | Pictory |
|---|---|---|---|
| Plans | Free Free Trying voices and personal projects. | Starter Free Occasional recordings and trying it out. | Starter $29/mo, or $25/mo billed yearly One person making a few videos a month. |
Starter $6/mo, or $5/mo billed yearly Occasional voiceovers you'll publish. | Business $18/user/mo, or about $15 billed yearly Teams who record often but don't need AI extras. | ProfessionalOur pick $59/mo, or $35/mo billed yearly Marketers publishing videos every week. | |
CreatorOur pick $22/mo, or $18/mo billed yearly Anyone producing audio every week. | Business + AIOur pick $24/user/mo, or about $20 billed yearly Teams who send lots of videos and want them skimmable. | Team $199/mo, or $119/mo billed yearly Teams of three or more. | |
Pro $99/mo, or $83/mo billed yearly High volume and API work. | Enterprise Custom Large companies with IT and security needs. | Enterprise Custom Organisations with 10+ users. | |
Scale $299/mo, or $249/mo billed yearly Small teams and products built on voice. | |||
Enterprise Custom Large or regulated organisations. | |||
| Which plan to pick | Starter at $6 is enough for occasional voiceovers with a commercial licence. Most creators land on Creator at $22 for the professional voice clone and more minutes. Pro and Scale are for teams or anyone building products on the API. | Try Starter first. If people on your team record most days, Business + AI on yearly billing is worth it for the summaries and clean-up; plain Business is fine if you just need unlimited length. | Use the 14-day trial on a real blog post first. If you will publish weekly, Professional on yearly billing is the best value; on monthly billing it costs almost double. |
Key features
| Attribute | ElevenLabs | Loom | Pictory |
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Pros and cons
| Attribute | ElevenLabs | Loom | Pictory |
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Who each one is for
| Attribute | ElevenLabs | Loom | Pictory |
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Questions people ask
Which is better, ElevenLabs, Loom or Pictory?
ElevenLabs scores highest overall in our ratings (ElevenLabs 4.6/5, Loom 4.2/5 and Pictory 3.8/5). ElevenLabs is best for video voiceovers and cloning your own voice. Loom is best for async updates instead of meetings and walking clients through work. Pictory is best for turning blog posts into social videos and simple explainer videos.
Which is cheaper, ElevenLabs, Loom or Pictory?
ElevenLabs: There's a free plan, and paid plans start at $6/mo. Loom: There's a free plan, and paid plans start at $18/user/mo. Pictory: There's no free plan. Paid plans start at $29/mo.
Which is easier to use, ElevenLabs, Loom or Pictory?
Loom rates highest for ease of use in our scores. Teams, consultants and salespeople who explain things on screen and want to send a video instead of booking a call.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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