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Side-by-side comparison · Website & App Builders

Durable vs Framer vs Google Stitch

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Durable

4.0

From $25/mo

Framer

4.1

From $10/mo

Best overall

Google Stitch

4.3

Free to start

Comparing 3 tools, the maximum.

At a glance

Easiest to use

Pick it if: Sole traders and small local service businesses that want a website and simple customer tools live the same day.

Pick it if: Founders, designers and marketers who want a great-looking marketing site without code.

Best overallBest value

Pick it if: Founders, marketers and small business owners who want a professional-looking app or website design before paying a designer or developer.

Overview

AttributeDurableFramerGoogle Stitch
In one lineBuilds a small-business website in a minute, with a CRM, bookings and payments built in.Design a stylish marketing site on a canvas and publish it, with AI doing the grunt work.Describe an app or website and get editable screen designs you can send to Figma or code.
Pricing modelFreemiumFreemiumFree
Starting price$25/mo$10/moFree
Free plan Yes Yes Yes
Works with Claude Code No No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeDurableFramerGoogle Stitch
Overall rating4.04.14.3Winner
Ease of useHow quickly someone non-technical gets value from it.
5.0
4.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
3.5
4.0
4.0
Output qualityHow good the results are before you fix them.
3.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
4.0
4.0
5.0
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeDurableFramerGoogle Stitch
Access & platform
Free plan Yes Yes Yes
Mobile app Yes No No
Desktop app– Yes No
Browser extension– No No
API access– Yes Yes
Teams & business
Team workspace– Yes No
Enterprise plan or SSO– Yes No
Connects to other apps– Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files– Yes Yes
Understands images–– Yes
Makes images Yes– Yes
Makes video No No No
Writes code No Yes Yes
Runs agents or automations– Yes Yes
Learns your brand or style Yes Yes–
Works in many languages Yes Yes Yes
Capabilities score5/ 1711/ 179/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeDurableFramerGoogle Stitch
Plans

Free

Free

Seeing what your site would look like.

Free

Free

Learning the tool and building a draft.

FreeOur pick

Free

Everyone. There's no paid plan.

LaunchOur pick

$25/mo, or about $22/mo billed yearly

Most small businesses going live.

BasicOur pick

$10/mo

A small business or portfolio site on your own domain.

Grow

$49/mo, or about $41/mo billed yearly

Busier businesses using the AI tools a lot.

Pro

$30/mo

Growing sites with a real blog and more traffic.

Enterprise

Custom

Large companies and multi-site teams.

Which plan to pickBuild on Free to see if you like the result, then move to Launch to go live on your own domain. Grow is only worth it if you have lots of customers or use the AI marketing tools heavily.Basic is enough for most small business sites, and the free custom domain on a yearly plan makes it good value. Move to Pro when you pass 30 pages or want more than two CMS collections. Budget for extra editor seats at $20 a month if more than one person will design.There's only the free plan. Sign in with a Google account and start designing. If you hit the monthly cap, wait for it to reset next month.

Key features

AttributeDurableFramerGoogle Stitch
Standout features
  • Instant website
  • Edit by chatting
  • CRM and bookings
  • Payments
  • Marketing helpers
  • Design canvas
  • AI agents
  • Animations and effects
  • Built-in CMS
  • Localisation
  • Hosting included
  • Prompt to screens
  • Start from an image
  • Canvas and voice
  • Clickable prototypes
  • Export anywhere
  • MCP server and skills

Pros and cons

AttributeDurableFramerGoogle Stitch
Pros
  • The fastest route from nothing to a live small-business website
  • No design or technical skill needed
  • CRM, bookings and payments included
  • Free plan to try before paying
  • Best-looking sites for the least effort
  • Smooth animations and interactions without a developer
  • Hosting, CMS and a domain are all in one bill
  • AI agents handle copy, translation and page builds
  • Huge template library to start from
  • Completely free
  • Good-looking screens from a short description
  • Exports to Figma and to code
  • Official MCP server and Claude Code skills
  • Accepts sketches and screenshots as a starting point
Cons
  • Sites look alike and follow a fixed single-page style
  • Limited design control compared with Wix or Framer
  • AI-written copy is generic until you rewrite it
  • CRM and booking tools are basic for growing teams
  • Extra editors at $20 a month each make team use pricey
  • The CMS is shallower than Webflow's for big content sites
  • No logins, user accounts or app features
  • Moving a site off Framer later is hard, there is no clean export
  • Designs screens only, so you still need something to build the working app
  • Figma export comes out as flat frames, not tidy components
  • Monthly generation caps have changed before
  • A Google Labs experiment, so it could change or close

Who each one is for

AttributeDurableFramerGoogle Stitch
Best for
  • A website for a local service business in minutes
  • Online bookings from your site
  • Tracking leads and customers simply
  • AI-written website copy and blog posts
  • Startup marketing sites
  • Portfolios
  • Landing pages with animation
  • Sites that need a simple blog
  • Designing app screens from a written idea
  • Mocking up a landing page before you build it
  • Getting a design Claude Code can build from
  • Trying several looks for the same idea quickly
You'll find it used by
  • Sole traders
  • Tradies
  • Consultants and coaches
  • Local service businesses
  • Founders
  • Designers
  • Marketers
  • Agencies
  • Founders
  • Marketers
  • Designers
  • Product managers
  • Developers

Questions people ask

Which is better, Durable, Framer or Google Stitch?

Google Stitch scores highest overall in our ratings (Durable 4.0/5, Framer 4.1/5 and Google Stitch 4.3/5). Durable is best for A website for a local service business in minutes and online bookings from your site. Framer is best for startup marketing sites and portfolios. Google Stitch is best for designing app screens from a written idea and mocking up a landing page before you build it.

Which is cheaper, Durable, Framer or Google Stitch?

Durable: There's a free plan, and paid plans start at $25/mo. Framer: There's a free plan, and paid plans start at $10/mo. Google Stitch: It's free to use.

Which is easier to use, Durable, Framer or Google Stitch?

Durable rates highest for ease of use in our scores. Sole traders and small local service businesses that want a website and simple customer tools live the same day.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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