Side-by-side comparison · Marketing & Ads
Brevo vs Kit vs Mailchimp
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Small businesses with a large contact list, or that want email, SMS and WhatsApp in one tool without paying per contact.
Pick it if: Creators, coaches and solo businesses who grow an audience and sell courses, products or a paid newsletter through email.
Pick it if: Small businesses that want a well-known, all-round email tool with lots of templates and app connections, and are happy to pay more as the list grows.
Overview
| Attribute | Brevo | Kit | Mailchimp |
|---|---|---|---|
| In one line | Email, SMS and WhatsApp marketing in one place, priced by emails sent, not contacts. | Email newsletters for creators, free up to 10,000 subscribers, with sales and automations. | Email newsletters, automations and sign-up forms for small businesses, with AI help. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $0 | $0 | $0 |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Brevo | Kit | Mailchimp |
|---|---|---|---|
| Overall rating | 4.2 | 4.2 | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Brevo | Kit | Mailchimp |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | – | – | Yes |
| Desktop app | No | No | No |
| Browser extension | – | – | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | – | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | – | – | Yes |
| Works in many languages | Yes | – | Yes |
| Capabilities score | 7/ 17 | 5/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Brevo | Kit | Mailchimp |
|---|---|---|---|
| Plans | Free $0 Small lists and trying Brevo out. | Free $0 Creators starting out or with a simple newsletter. | Free $0 Testing Mailchimp with a tiny list. |
Starter From about $9/mo Regular newsletters with no daily limit. | CreatorOur pick $39/mo, or $33/mo billed yearly Creators ready to automate their emails. | Essentials From $13/mo A small list that just needs newsletters and basic automations. | |
StandardOur pick From about $18/mo Small businesses ready to automate. | Pro $79/mo, or $66/mo billed yearly Bigger creator businesses with a team. | StandardOur pick From $20/mo Small businesses that want AI help and proper automations. | |
Professional From about $499/mo Teams sending high volumes across channels. | Premium From $350/mo Larger lists that want phone support and advanced testing. | ||
Enterprise Custom Companies with 1 million+ contacts. | |||
| Which plan to pick | Try Free first. Most small businesses should go straight to Standard, because it removes Brevo's logo and adds automations. Pick your email volume carefully, since that's what you pay for. Yearly billing saves 10%, and prices vary by country. | Start on Free and stay there while you're only sending a newsletter. Move to Creator once you want a welcome sequence or automations, which is usually the moment a list starts making money. Prices rise with subscriber count, and Kit often runs first-year discounts on Pro. | Standard is the plan most small businesses should pick, because it has the AI and the automations. Essentials is fine if you only send a newsletter. Use the price calculator on Mailchimp's site with your real contact count, since prices rise with list size and vary by country. |
Key features
| Attribute | Brevo | Kit | Mailchimp |
|---|---|---|---|
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Pros and cons
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Who each one is for
| Attribute | Brevo | Kit | Mailchimp |
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Questions people ask
Which is better, Brevo, Kit or Mailchimp?
They tie on our overall rating (Brevo 4.2/5, Kit 4.2/5 and Mailchimp 4.0/5). Brevo is best for large lists you email occasionally and email plus SMS from one tool. Kit is best for creators starting a newsletter for free and selling digital products and paid newsletters. Mailchimp is best for regular email newsletters for a small business and welcome and abandoned cart automations.
Which is cheaper, Brevo, Kit or Mailchimp?
Brevo: There's a free plan, and paid plans start at $0. Kit: There's a free plan, and paid plans start at $0. Mailchimp: There's a free plan, and paid plans start at $0.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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