Side-by-side comparison · Sales & Customer Support
Attio vs Close vs Intercom
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.
Pick it if: Small sales teams and solo sellers who call and email a lot of leads and want it all in one tool.
Pick it if: Online businesses and software companies with a support team that wants an AI agent to take the first pass at every question.
Overview
| Attribute | Attio | Close | Intercom |
|---|---|---|---|
| In one line | CRM that fills itself in from your email and calendar, with AI agents that research leads. | Sales CRM with calling, texting and email built in, plus an AI agent that calls leads. | Customer support inbox, help centre and chat, with the Fin AI agent answering first. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | $35/seat/mo | $9/user/mo | $0.99 per outcome |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Attio | Close | Intercom |
|---|---|---|---|
| Overall rating | 4.1 | 4.1 | 4.2Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 4.0 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Attio | Close | Intercom |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | Yes | – |
| Browser extension | Yes | No | – |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | Yes |
| Understands images | – | – | Yes |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | No | Yes |
| Works in many languages | – | No | Yes |
| Capabilities score | 8/ 17 | 7/ 17 | 10/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Attio | Close | Intercom |
|---|---|---|---|
| Plans | Free Free Founders and tiny teams getting started. | Solo $9/user/mo billed yearly, or $19 monthly One person selling on their own. | Fin on its own $0.99 per outcome, monthly minimum Teams happy with their current helpdesk who want the AI agent only. |
Plus $35/seat/mo billed yearly, or $44 monthly Small teams that need private lists and more email. | Essentials $35/user/mo billed yearly, or $49 monthly Small teams sharing leads. | Essential $29/seat/mo, plus $0.99 per Fin outcome Small teams starting out with live chat and an AI agent. | |
ProOur pick $79/seat/mo billed yearly, or $99 monthly Sales teams that call, sequence and report. | GrowthOur pick $99/user/mo billed yearly, or $109 monthly Teams that want follow-ups and AI on autopilot. | AdvancedOur pick $85/seat/mo, plus $0.99 per Fin outcome Growing support teams that need automation and several inboxes. | |
Enterprise Custom, billed yearly Larger companies with security and admin needs. | Scale $139/user/mo billed yearly, or $149 monthly High-volume calling teams. | Expert $132/seat/mo, plus $0.99 per Fin outcome Larger teams with security and multi-brand needs. | |
| Which plan to pick | Start free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it. | Take the 14-day trial, which needs no card. Solo is a bargain if you sell alone and follow up by hand. Growth is where Close earns its price, because that's where automated follow-ups, the power dialer and Chloe in workflows start. Budget a little extra each month for call minutes. | Start the 14-day trial and see how many conversations Fin handles, because that number drives the bill more than seats do. Most teams with more than a couple of agents end up on Advanced for the workflows. If you already run Zendesk or Salesforce and like it, try Fin on its own first. |
Key features
| Attribute | Attio | Close | Intercom |
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Pros and cons
| Attribute | Attio | Close | Intercom |
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Who each one is for
| Attribute | Attio | Close | Intercom |
|---|---|---|---|
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Questions people ask
Which is better, Attio, Close or Intercom?
Intercom scores highest overall in our ratings (Attio 4.1/5, Close 4.1/5 and Intercom 4.2/5). Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Close is best for calling and texting leads straight from the CRM and following up leads automatically by email and text. Intercom is best for answering common customer questions automatically and website and in-app live chat.
Which is cheaper, Attio, Close or Intercom?
Attio: There's a free plan, and paid plans start at $35/seat/mo. Close: There's no free plan. Paid plans start at $9/user/mo. Intercom: There's no free plan. Paid plans start at $0.99 per outcome.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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