Side-by-side comparison · Sales & Customer Support
Apollo.io vs Intercom vs Reply.io
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Online businesses and software companies with a support team that wants an AI agent to take the first pass at every question.
Pick it if: Small sales teams, founders and agencies running cold email and LinkedIn outreach.
Intercom scores highest overall, but Apollo.io gives you more for your money. Which one is right comes down to what you value most.
Overview
| Attribute | Apollo.io | Intercom | Reply.io |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | Customer support inbox, help centre and chat, with the Fin AI agent answering first. | Cold email and LinkedIn outreach sequences, plus an AI SDR that writes and replies. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | $49/seat/mo | $0.99 per outcome | From $49/user/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Intercom | Reply.io |
|---|---|---|---|
| Overall rating | 4.0 | 4.2Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 3.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.5 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Intercom | Reply.io |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | Yes | Yes | – |
| Desktop app | – | – | – |
| Browser extension | Yes | – | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | – |
| Understands images | – | Yes | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | – |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | Yes | – |
| Works in many languages | – | Yes | Yes |
| Capabilities score | 8/ 17 | 10/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Intercom | Reply.io |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Fin on its own $0.99 per outcome, monthly minimum Teams happy with their current helpdesk who want the AI agent only. | Email Volume From $49/user/mo billed yearly, or $59 monthly Email-only cold outreach. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | Essential $29/seat/mo, plus $0.99 per Fin outcome Small teams starting out with live chat and an AI agent. | MultichannelOur pick $89/user/mo billed yearly, or $99 monthly Teams running email and LinkedIn together. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | AdvancedOur pick $85/seat/mo, plus $0.99 per Fin outcome Growing support teams that need automation and several inboxes. | Jason AI SDR From $500/mo billed yearly Teams wanting AI to run outbound end to end. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | Expert $132/seat/mo, plus $0.99 per Fin outcome Larger teams with security and multi-brand needs. | ||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Start the 14-day trial and see how many conversations Fin handles, because that number drives the bill more than seats do. Most teams with more than a couple of agents end up on Advanced for the workflows. If you already run Zendesk or Salesforce and like it, try Fin on its own first. | Multichannel is the best value if you use LinkedIn at all, since the add-ons on Email Volume quickly cost more. Only look at Jason AI SDR once your manual sequences are already booking meetings. |
Key features
| Attribute | Apollo.io | Intercom | Reply.io |
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Pros and cons
| Attribute | Apollo.io | Intercom | Reply.io |
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Who each one is for
| Attribute | Apollo.io | Intercom | Reply.io |
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Questions people ask
Which is better, Apollo.io, Intercom or Reply.io?
Intercom scores highest overall in our ratings (Apollo.io 4.0/5, Intercom 4.2/5 and Reply.io 3.7/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Intercom is best for answering common customer questions automatically and website and in-app live chat. Reply.io is best for cold email campaigns and email plus LinkedIn sequences.
Which is cheaper, Apollo.io, Intercom or Reply.io?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Intercom: There's no free plan. Paid plans start at $0.99 per outcome. Reply.io: There's no free plan. Paid plans start at From $49/user/mo.
Which is easier to use, Apollo.io, Intercom or Reply.io?
Apollo.io rates highest for ease of use in our scores. Founders, small sales teams and marketers who need to find B2B contacts and email them.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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