Side-by-side comparison · Sales & Customer Support
Apollo.io vs Gong vs Reply.io
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Sales leaders running a team of reps who want to coach from real calls and forecast deals more accurately.
Pick it if: Small sales teams, founders and agencies running cold email and LinkedIn outreach.
Overview
| Attribute | Apollo.io | Gong | Reply.io |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | Records and analyses sales calls and emails to coach reps and forecast deals. | Cold email and LinkedIn outreach sequences, plus an AI SDR that writes and replies. |
| Pricing model | Freemium | Paid | Paid |
| Starting price | $49/seat/mo | See website | From $49/user/mo |
| Free plan | Yes | No | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Gong | Reply.io |
|---|---|---|---|
| Overall rating | 4.0 | 4.0 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 5.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.5 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 2.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Gong | Reply.io |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | No |
| Mobile app | Yes | Yes | – |
| Desktop app | – | – | – |
| Browser extension | Yes | Yes | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | – |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | – | – |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | – | – |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | – | – |
| Works in many languages | – | Yes | Yes |
| Capabilities score | 8/ 17 | 8/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Gong | Reply.io |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Platform fee Custom (billed yearly) Every Gong customer pays this, scaled to team size. | Email Volume From $49/user/mo billed yearly, or $59 monthly Email-only cold outreach. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | Per-user licenceOur pick Custom per user (billed yearly) Each rep or manager who records and reviews calls. | MultichannelOur pick $89/user/mo billed yearly, or $99 monthly Teams running email and LinkedIn together. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | Add-ons (Engage, Forecast, Enable) Custom Teams that want outreach, forecasting or coaching in Gong too. | Jason AI SDR From $500/mo billed yearly Teams wanting AI to run outbound end to end. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | |||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Start with the core licence for reps who run customer calls and add Forecast or Engage only once the team uses Gong daily. Push back on bundles and multi-year terms during negotiation. | Multichannel is the best value if you use LinkedIn at all, since the add-ons on Email Volume quickly cost more. Only look at Jason AI SDR once your manual sequences are already booking meetings. |
Key features
| Attribute | Apollo.io | Gong | Reply.io |
|---|---|---|---|
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Pros and cons
| Attribute | Apollo.io | Gong | Reply.io |
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Who each one is for
| Attribute | Apollo.io | Gong | Reply.io |
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Questions people ask
Which is better, Apollo.io, Gong or Reply.io?
They tie on our overall rating (Apollo.io 4.0/5, Gong 4.0/5 and Reply.io 3.7/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Gong is best for coaching reps from real call recordings and spotting at-risk deals early. Reply.io is best for cold email campaigns and email plus LinkedIn sequences.
Which is cheaper, Apollo.io, Gong or Reply.io?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Gong: Pricing isn't published; check the vendor's site for a quote. Reply.io: There's no free plan. Paid plans start at From $49/user/mo.
Which is easier to use, Apollo.io, Gong or Reply.io?
Apollo.io rates highest for ease of use in our scores. Founders, small sales teams and marketers who need to find B2B contacts and email them.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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