Side-by-side comparison · Sales & Customer Support
Apollo.io vs Close vs Tidio
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Small sales teams and solo sellers who call and email a lot of leads and want it all in one tool.
Pick it if: Small businesses and online stores that want website chat and an AI agent answering common questions, without a big help desk setup.
Overview
| Attribute | Apollo.io | Close | Tidio |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | Sales CRM with calling, texting and email built in, plus an AI agent that calls leads. | Live chat for your website with Lyro, an AI agent that answers customer questions. |
| Pricing model | Freemium | Paid | Freemium |
| Starting price | $49/seat/mo | $9/user/mo | $0 |
| Free plan | Yes | No | Yes |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Close | Tidio |
|---|---|---|---|
| Overall rating | 4.0 | 4.1Winner | 3.9 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.0 | 3.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Close | Tidio |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | No | Yes |
| Mobile app | Yes | Yes | Yes |
| Desktop app | – | Yes | Yes |
| Browser extension | Yes | No | Yes |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | – | Yes | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | No | Yes |
| Works in many languages | – | No | Yes |
| Capabilities score | 8/ 17 | 7/ 17 | 12/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Close | Tidio |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Solo $9/user/mo billed yearly, or $19 monthly One person selling on their own. | Free $0 Trying Tidio on a small site. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | Essentials $35/user/mo billed yearly, or $49 monthly Small teams sharing leads. | Starter $24.17/mo billed yearly, about $29 monthly A small business answering chats by hand. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | GrowthOur pick $99/user/mo billed yearly, or $109 monthly Teams that want follow-ups and AI on autopilot. | GrowthOur pick From $49.17/mo billed yearly, about $59 monthly Busy stores with a few people in the inbox. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | Scale $139/user/mo billed yearly, or $149 monthly High-volume calling teams. | Plus From $300/mo plus usage Growing teams that need more control and lower usage rates. | |
Premium Custom Larger businesses that want Lyro managed for them. | |||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Take the 14-day trial, which needs no card. Solo is a bargain if you sell alone and follow up by hand. Growth is where Close earns its price, because that's where automated follow-ups, the power dialer and Chloe in workflows start. Budget a little extra each month for call minutes. | Start on Free or the 7-day trial, which needs no card. Growth is the plan most stores end up on, then add Lyro once you know how many chats it would handle. Check the price calculator on Tidio's pricing page, because the plan, Lyro and Flows are each billed separately. |
Key features
| Attribute | Apollo.io | Close | Tidio |
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Pros and cons
| Attribute | Apollo.io | Close | Tidio |
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Who each one is for
| Attribute | Apollo.io | Close | Tidio |
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Questions people ask
Which is better, Apollo.io, Close or Tidio?
Close scores highest overall in our ratings (Apollo.io 4.0/5, Close 4.1/5 and Tidio 3.9/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Close is best for calling and texting leads straight from the CRM and following up leads automatically by email and text. Tidio is best for adding live chat to a Shopify, WordPress or Wix site and Answering FAQs and order questions automatically.
Which is cheaper, Apollo.io, Close or Tidio?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Close: There's no free plan. Paid plans start at $9/user/mo. Tidio: There's a free plan, and paid plans start at $0.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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