Side-by-side comparison · Sales & Customer Support
Apollo.io vs Attio vs Bland AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders, small sales teams and marketers who need to find B2B contacts and email them.
Pick it if: Startups, small teams and founders who want a CRM that keeps itself up to date and bends to how they work.
Pick it if: Businesses and developers who want AI agents answering or making phone calls at volume, with one simple per-minute price.
Overview
| Attribute | Apollo.io | Attio | Bland AI |
|---|---|---|---|
| In one line | B2B contact database with emails and phone numbers, plus sequences to reach them. | CRM that fills itself in from your email and calendar, with AI agents that research leads. | AI phone agents that answer and make calls for your business, priced per minute. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | $49/seat/mo | $35/seat/mo | $0.14/min |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Apollo.io | Attio | Bland AI |
|---|---|---|---|
| Overall rating | 4.0 | 4.1Winner | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 3.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 3.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.0 | 4.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 3.5 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Apollo.io | Attio | Bland AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | Yes | Yes | No |
| Desktop app | – | – | No |
| Browser extension | Yes | Yes | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | Yes |
| AI abilities | |||
| Works with your files | – | – | Yes |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | – | No | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | – | No |
| Works in many languages | – | – | Yes |
| Capabilities score | 8/ 17 | 8/ 17 | 8/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Apollo.io | Attio | Bland AI |
|---|---|---|---|
| Plans | Free Free Founders testing outbound. | Free Free Founders and tiny teams getting started. | StartOur pick $0.14/min, no monthly fee Developers and small teams testing a phone agent. |
Basic $49/seat/mo billed yearly Individual sellers doing regular outbound. | Plus $35/seat/mo billed yearly, or $44 monthly Small teams that need private lists and more email. | Build $299/mo plus $0.12/min Teams running agents on real call volume. | |
ProfessionalOur pick $79/seat/mo billed yearly Full-time reps. | ProOur pick $79/seat/mo billed yearly, or $99 monthly Sales teams that call, sequence and report. | Enterprise Custom Large or regulated businesses. | |
Organization $119/seat/mo billed yearly (min 3 seats) Sales teams wanting advanced controls. | Enterprise Custom, billed yearly Larger companies with security and admin needs. | ||
| Which plan to pick | Start on Free to check the data covers your market. Basic suits one person prospecting; Professional is worth it if you also call prospects or want AI scoring. Monthly billing costs noticeably more than the yearly prices shown. | Start free: it's good enough for a founder or a team of three to run their contacts and deals. Plus suits a small team that just needs more room. Go Pro once you want call recording, sequences or proper reporting, and use the 14-day Pro trial to check it's worth it. | Start pay as you go: there's no monthly fee and you get free credits to test. Move to Build only when you're making enough calls that the lower per-minute rate covers the $299 fee, which is roughly 15,000 minutes a month. |
Key features
| Attribute | Apollo.io | Attio | Bland AI |
|---|---|---|---|
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Pros and cons
| Attribute | Apollo.io | Attio | Bland AI |
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Who each one is for
| Attribute | Apollo.io | Attio | Bland AI |
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Questions people ask
Which is better, Apollo.io, Attio or Bland AI?
Attio scores highest overall in our ratings (Apollo.io 4.0/5, Attio 4.1/5 and Bland AI 3.8/5). Apollo.io is best for finding business emails and phone numbers and Building B2B lead lists. Attio is best for A CRM that fills itself in from email and calendar and startups tracking customers, investors and partners in one place. Bland AI is best for answering inbound calls with an AI receptionist and outbound calls to qualify leads or confirm appointments.
Which is cheaper, Apollo.io, Attio or Bland AI?
Apollo.io: There's a free plan, and paid plans start at $49/seat/mo. Attio: There's a free plan, and paid plans start at $35/seat/mo. Bland AI: There's no free plan. Paid plans start at $0.14/min.
Which is easier to use, Apollo.io, Attio or Bland AI?
Apollo.io rates highest for ease of use in our scores. Founders, small sales teams and marketers who need to find B2B contacts and email them.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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