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Side-by-side comparison · SEO & Analytics

Amplitude vs Peec AI vs SE Ranking

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Amplitude

4.0

From First 2M events free

Peec AI

4.0

From $95/mo

Best overall

SE Ranking

4.1

From $129/mo

Comparing 3 tools, the maximum.

At a glance

Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.

Easiest to use

Pick it if: Marketers, SEO teams and agencies who want to track AI search visibility for themselves or clients at a published price.

Best overallBest value

Pick it if: Small businesses, freelancers and agencies who want a full SEO toolkit with AI search tracking for less than the big names.

Overview

AttributeAmplitudePeec AISE Ranking
In one lineProduct analytics with AI agents that watch your numbers and flag changes for you.Tracks how often AI search answers mention your brand, and which sources they trust.A cheaper all-in-one SEO tool that also tracks your brand in AI search answers.
Pricing modelFreemiumPaidPaid
Starting priceFirst 2M events free$95/mo$129/mo
Free plan Yes No No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAmplitudePeec AISE Ranking
Overall rating4.04.04.1Winner
Ease of useHow quickly someone non-technical gets value from it.
3.0
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
4.5
Output qualityHow good the results are before you fix them.
4.5
4.0
3.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
4.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAmplitudePeec AISE Ranking
Access & platform
Free plan Yes No No
Mobile app No No No
Desktop app No No No
Browser extension No No Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files No No No
Understands images–––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations Yes Yes No
Learns your brand or style–––
Works in many languages Yes Yes Yes
Capabilities score7/ 176/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAmplitudePeec AISE Ranking
Plans

FreeOur pick

Free

Startups and small apps.

Starter

$95/mo

A single brand starting out.

CoreOur pick

$129/mo, or $103.20/mo billed yearly

Small businesses and freelancers.

Plus

First 2M events free, then usage-based

Growing teams that need more charts and history.

ProOur pick

$245/mo

Brands in several markets or small agencies.

Growth

$279/mo, or $223.20/mo billed yearly

Agencies and teams with many sites.

Growth

Custom

Product teams at scale.

Advanced

$495/mo

Agencies and bigger brands.

Enterprise

Custom

Large teams.

Enterprise

Custom

Large organisations.

Enterprise

Custom

Large organisations.

Which plan to pickStart on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call.Starter is enough to see where one brand stands. Most businesses with more than one product line or market will want Pro for the extra prompts and countries. Agencies should look at Advanced or Peec's separate agency pricing.Start the 14-day free trial. Core covers most small businesses and freelancers, and paying yearly saves 20%. Agencies should look at Growth plus the $69 a month Agency Pack for white-label reports and client seats.

Key features

AttributeAmplitudePeec AISE Ranking
Standout features
  • Product analytics
  • AI agents
  • Session replay and heatmaps
  • Experiments
  • Guides and surveys
  • MCP server and Claude plugin
  • Daily AI visibility tracking
  • Source analytics
  • Fact checks and objections
  • Crawl insights
  • API and MCP
  • Daily rank tracking
  • Keyword and competitor research
  • Website audit
  • AI visibility
  • Content tools
  • API and MCP

Pros and cons

AttributeAmplitudePeec AISE Ranking
Pros
  • Free plan up to 2 million events
  • Strong AI agents that monitor metrics for you
  • MCP and Claude plugin on every plan
  • Covers analytics, replay, testing and surveys
  • Published prices, much cheaper than Profound to start
  • Unlimited seats, competitors and languages on every plan
  • Clear, easy reports agencies can share
  • MCP server on every plan
  • Much cheaper than Ahrefs or Semrush for similar features
  • AI visibility tracking on every plan
  • API and MCP access included
  • Strong white-label reports for agencies
  • 14-day trial without a card
Cons
  • Steep learning curve
  • Needs tracking set up before it's useful
  • Growth and Enterprise prices aren't published
  • Overkill for simple website reporting
  • 50 prompts on Starter runs out fast
  • Only three AI models tracked at a time below Enterprise
  • Perplexity tracking needs Enterprise
  • No free plan, and the trial length varies
  • Smaller keyword and backlink data than the biggest suites
  • Extra seats, keywords and locations cost more
  • No cheap entry plan any more
  • Deeper AI tracking in SE Visible is a separate subscription

Who each one is for

AttributeAmplitudePeec AISE Ranking
Best for
  • Deep product analytics for apps
  • AI agents that flag metric changes
  • A free plan with up to 2 million events
  • Connecting your data to Claude through MCP
  • Tracking your brand in ChatGPT and Google AI answers
  • Agencies reporting AI visibility to clients
  • Seeing which sources AI quotes in your category
  • Comparing your AI mentions with competitors
  • Daily rank tracking on a budget
  • Agencies needing white-label client reports
  • Tracking your brand in AI answers alongside Google
  • All-round SEO for small businesses
You'll find it used by
  • Product teams
  • Growth marketers
  • Data analysts
  • Large companies
  • Agencies
  • SEO teams
  • Marketers
  • Brand managers
  • Agencies
  • Freelancers
  • Small businesses
  • In-house marketers

Questions people ask

Which is better, Amplitude, Peec AI or SE Ranking?

SE Ranking scores highest overall in our ratings (Amplitude 4.0/5, Peec AI 4.0/5 and SE Ranking 4.1/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Peec AI is best for tracking your brand in ChatGPT and Google AI answers and agencies reporting AI visibility to clients. SE Ranking is best for daily rank tracking on a budget and agencies needing white-label client reports.

Which is cheaper, Amplitude, Peec AI or SE Ranking?

Amplitude: There's a free plan, and paid plans start at First 2M events free. Peec AI: There's no free plan. Paid plans start at $95/mo. SE Ranking: There's no free plan. Paid plans start at $129/mo.

Which is easier to use, Amplitude, Peec AI or SE Ranking?

Peec AI rates highest for ease of use in our scores. Marketers, SEO teams and agencies who want to track AI search visibility for themselves or clients at a published price.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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