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Side-by-side comparison · SEO & Analytics

Ahrefs vs Amplitude vs Peec AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Ahrefs

4.4

From $29/mo

Amplitude

4.0

From First 2M events free

Peec AI

4.0

From $95/mo

Comparing 3 tools, the maximum.

At a glance

Best overall

Pick it if: Marketers and business owners who want to see what competitors rank for and find keywords worth chasing.

Best value

Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.

Pick it if: Marketers, SEO teams and agencies who want to track AI search visibility for themselves or clients at a published price.

Ahrefs scores highest overall, but Amplitude gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeAhrefsAmplitudePeec AI
In one lineKeyword research, backlink checks and site audits in one toolkit.Product analytics with AI agents that watch your numbers and flag changes for you.Tracks how often AI search answers mention your brand, and which sources they trust.
Pricing modelFreemiumFreemiumPaid
Starting price$29/moFirst 2M events free$95/mo
Free plan Yes Yes No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeAhrefsAmplitudePeec AI
Overall rating4.4Winner4.04.0
Ease of useHow quickly someone non-technical gets value from it.
4.5
3.0
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
5.0
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.5
4.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeAhrefsAmplitudePeec AI
Access & platform
Free plan Yes Yes No
Mobile app No No No
Desktop app No No No
Browser extension Yes No No
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes No No
Understands images No––
Makes images No No No
Makes video No No No
Writes code No No No
Runs agents or automations No Yes Yes
Learns your brand or style No––
Works in many languages Yes Yes Yes
Capabilities score8/ 177/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeAhrefsAmplitudePeec AI
Plans

Ahrefs Free

Free

Checking the health and backlinks of a site you own.

FreeOur pick

Free

Startups and small apps.

Starter

$95/mo

A single brand starting out.

Starter

$29/mo

Occasional keyword research on a tight budget.

Plus

First 2M events free, then usage-based

Growing teams that need more charts and history.

ProOur pick

$245/mo

Brands in several markets or small agencies.

LiteOur pick

$129/mo

A business doing its own SEO seriously.

Growth

Custom

Product teams at scale.

Advanced

$495/mo

Agencies and bigger brands.

Standard

$249/mo

Freelancers and small agencies.

Enterprise

Custom

Large organisations.

Enterprise

Custom

Large organisations.

Advanced

$449/mo

Agencies and in-house teams with many sites.

Enterprise

$1,499/mo billed yearly

Large companies that need SSO and unlimited data.

Which plan to pickStart on Ahrefs Free to audit your own site. If you want to research competitors and keywords every week, go straight to Lite; the Starter plan's credits run out too quickly to be useful for more than the odd lookup. Each plan includes one user, and extra seats cost $40 to $80 a month.Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call.Starter is enough to see where one brand stands. Most businesses with more than one product line or market will want Pro for the extra prompts and countries. Agencies should look at Advanced or Peec's separate agency pricing.

Key features

AttributeAhrefsAmplitudePeec AI
Standout features
  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Brand Radar
  • MCP server
  • Product analytics
  • AI agents
  • Session replay and heatmaps
  • Experiments
  • Guides and surveys
  • MCP server and Claude plugin
  • Daily AI visibility tracking
  • Source analytics
  • Fact checks and objections
  • Crawl insights
  • API and MCP

Pros and cons

AttributeAhrefsAmplitudePeec AI
Pros
  • The most trusted backlink index in the industry
  • Cleaner and faster to learn than Semrush
  • Site Audit explains problems simply
  • Free plan covers your own site properly
  • Official MCP server for Claude on Lite and above
  • Free plan up to 2 million events
  • Strong AI agents that monitor metrics for you
  • MCP and Claude plugin on every plan
  • Covers analytics, replay, testing and surveys
  • Published prices, much cheaper than Profound to start
  • Unlimited seats, competitors and languages on every plan
  • Clear, easy reports agencies can share
  • MCP server on every plan
Cons
  • Lite at $129 a month is steep for a small business
  • The Starter plan's credits run out fast and it has no API or MCP access
  • No free trial for the paid plans
  • Extra users cost $40 to $80 a month each
  • Traffic figures are estimates and can be well off for small sites
  • Steep learning curve
  • Needs tracking set up before it's useful
  • Growth and Enterprise prices aren't published
  • Overkill for simple website reporting
  • 50 prompts on Starter runs out fast
  • Only three AI models tracked at a time below Enterprise
  • Perplexity tracking needs Enterprise
  • No free plan, and the trial length varies

Who each one is for

AttributeAhrefsAmplitudePeec AI
Best for
  • Keyword research
  • Competitor traffic estimates
  • Backlink analysis
  • Technical site audits
  • Finding topics competitors cover that you don't
  • Deep product analytics for apps
  • AI agents that flag metric changes
  • A free plan with up to 2 million events
  • Connecting your data to Claude through MCP
  • Tracking your brand in ChatGPT and Google AI answers
  • Agencies reporting AI visibility to clients
  • Seeing which sources AI quotes in your category
  • Comparing your AI mentions with competitors
You'll find it used by
  • SEO specialists
  • Marketers
  • Agencies
  • Content teams
  • Product teams
  • Growth marketers
  • Data analysts
  • Large companies
  • Agencies
  • SEO teams
  • Marketers
  • Brand managers

Questions people ask

Which is better, Ahrefs, Amplitude or Peec AI?

Ahrefs scores highest overall in our ratings (Ahrefs 4.4/5, Amplitude 4.0/5 and Peec AI 4.0/5). Ahrefs is best for keyword research and competitor traffic estimates. Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Peec AI is best for tracking your brand in ChatGPT and Google AI answers and agencies reporting AI visibility to clients.

Which is cheaper, Ahrefs, Amplitude or Peec AI?

Ahrefs: There's a free plan, and paid plans start at $29/mo. Amplitude: There's a free plan, and paid plans start at First 2M events free. Peec AI: There's no free plan. Paid plans start at $95/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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