Side-by-side comparison · SEO & Analytics
Amplitude vs Contentsquare (formerly Hotjar) vs Profound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Product and growth teams at apps and SaaS companies who want deep analytics and AI that spots changes for them.
Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
Pick it if: Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.
Overview
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
|---|---|---|---|
| In one line | Product analytics with AI agents that watch your numbers and flag changes for you. | Heatmaps, session replays and surveys that show why visitors leave, with AI summaries. | Shows how often ChatGPT, Gemini and other AI assistants mention and recommend your brand. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | First 2M events free | From $39/mo | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
|---|---|---|---|
| Overall rating | 4.0 | 4.3Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.5 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.5 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.0 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.5 | 2.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | No | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | Yes | No | Yes |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 6/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
|---|---|---|---|
| Plans | FreeOur pick Free Startups and small apps. | FreeOur pick Free Most small business websites. | Trial Free for 7 days Seeing what AI says about you before talking to sales. |
Plus First 2M events free, then usage-based Growing teams that need more charts and history. | Growth From $39/mo billed yearly, or $49 monthly Businesses that want AI summaries and longer history. | Agency Growth Custom Agencies managing several client brands. | |
Growth Custom Product teams at scale. | Pro Custom Teams running conversion work across many sites. | EnterpriseOur pick Custom Large brands. | |
Enterprise Custom Large organisations. | Enterprise Custom Large companies. | ||
| Which plan to pick | Start on Free, which includes the AI agents and MCP. Move to Plus when you need custom events, cohorts or alerts. Growth and Enterprise are for larger product teams and need a sales call. | Start on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month. | Run the free 7-day trial to see how AI assistants describe you. If you're a larger brand or agency with a real budget, talk to sales about Enterprise. Small businesses will get more for their money from Peec AI or SE Ranking. |
Key features
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
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Pros and cons
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
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Who each one is for
| Attribute | Amplitude | Contentsquare (formerly Hotjar) | Profound |
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Questions people ask
Which is better, Amplitude, Contentsquare (formerly Hotjar) or Profound?
Contentsquare (formerly Hotjar) scores highest overall in our ratings (Amplitude 4.0/5, Contentsquare (formerly Hotjar) 4.3/5 and Profound 3.7/5). Amplitude is best for deep product analytics for apps and AI agents that flag metric changes. Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Profound is best for tracking brand mentions across many AI assistants and seeing which sources AI cites in your category.
Which is cheaper, Amplitude, Contentsquare (formerly Hotjar) or Profound?
Amplitude: There's a free plan, and paid plans start at First 2M events free. Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Profound: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Amplitude, Contentsquare (formerly Hotjar) or Profound?
Contentsquare (formerly Hotjar) rates highest for ease of use in our scores. Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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