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Side-by-side comparison · Automation & Workflows

Zapier vs Make vs Gumloop

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Zapier

4.2

From From $19.99/mo

Best overall

Make

4.3

From From $9/mo

Gumloop

3.9

From From $37/mo

Comparing 3 tools, the maximum.

At a glance

Zapier

4.2
Easiest to use

Pick it if: Anyone who's sick of copying data between apps and has never written a line of code.

Make

4.3
Best overallBest value

Pick it if: Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

Gumloop

3.9

Pick it if: Marketers, sales teams and researchers who want AI to do the repetitive reading, sorting and summarising.

Overview

AttributeZapierMakeGumloop
In one lineWhen something happens in one app, Zapier does the next step in another. No code needed.Draw automations as a flowchart, with branches and loops, for less than Zapier charges.Build AI agents that research, scrape and enrich data across your work apps.
Pricing modelFreemiumFreemiumFreemium
Starting priceFrom $19.99/moFrom $9/moFrom $37/mo
Free plan Yes Yes No
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeZapierMakeGumloop
Overall rating4.24.3Winner3.9
Ease of useHow quickly someone non-technical gets value from it.
5.0
4.0
4.0
FeaturesHow much it can do, and how well the pieces fit together.
4.5
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
3.0
4.5
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.5
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeZapierMakeGumloop
Access & platform
Free plan Yes Yes No
Mobile app–– No
Desktop app No No No
Browser extension Yes Yes Yes
API access Yes Yes Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images–– Yes
Makes images No No–
Makes video No No No
Writes code Yes No Yes
Runs agents or automations Yes Yes Yes
Learns your brand or style No No Yes
Works in many languages– Yes–
Capabilities score9/ 179/ 1710/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeZapierMakeGumloop
Plans

Free

Free

Testing one or two simple automations.

Free

Free

Learning the canvas and running a couple of light scenarios.

ProOur pick

From $37/mo

Anyone who wants AI doing the research and data work.

ProfessionalOur pick

From $19.99/mo billed yearly, or $29.99/mo

One person running real automations for a business.

CoreOur pick

From $9/mo billed yearly

One person automating a small business.

Enterprise

Custom

Companies that need security controls and a private cloud.

Team

From $69/mo billed yearly, or $103.50/mo

A team that shares Zaps and app connections.

Pro

From $16/mo billed yearly

Anyone whose automations have become business-critical.

Enterprise

Custom

Large companies with security and compliance needs.

Teams

From $29/mo billed yearly

A team sharing scenarios and connections.

Enterprise

Custom

Companies that need SSO, audit logs and an uptime guarantee.

Which plan to pickStart on Free to confirm your apps connect, then move to Professional on yearly billing. Buy the smallest task tier and let Zapier tell you when you are close to the limit, because it is easy to overestimate how many tasks you need.Core is enough for most small businesses, and 10,000 credits goes a long way when routers and error handlers are free. Move to Pro if a failed run costs you money and you want priority execution and better logs.Pro is the only option short of Enterprise, so use the 14-day trial to run one real job end to end and watch the credit meter. If it comes in under 20,000 credits a month, you are set.

Key features

AttributeZapierMakeGumloop
Standout features
  • 8,000+ app connections
  • Copilot builder
  • Multi-step Zaps with paths
  • Tables, Interfaces and Chatbots
  • Agents
  • Zap history and replay
  • Visual canvas
  • Routers, filters and iterators
  • Run history you can replay
  • AI Agents
  • Make Grid
  • HTTP and webhooks
  • Agents from a description
  • Web scraping and browsing
  • 35+ AI models
  • Company Brain
  • Chrome extension
  • MCP and CLI

Pros and cons

AttributeZapierMakeGumloop
Pros
  • Fastest to learn of any automation tool here
  • Connects to far more apps than anyone else
  • Copilot builds a working Zap from a plain-English description
  • Reliable, with clear run history when something fails
  • Tables, Interfaces and Chatbots cover simple internal tools
  • Much cheaper per step than Zapier
  • Branching, loops and filters are built in, not bolted on
  • Run history shows exactly what happened at every step
  • Routers and error handlers do not use credits
  • Generous free plan for learning
  • Builds a working agent from a plain-English description
  • Strong at scraping, research and enrichment jobs
  • Unlimited seats, so the whole team can use one plan
  • Choice of models and the option to bring your own keys
Cons
  • Per-task pricing gets expensive fast, and every step counts as a task
  • The free plan is too limited to run anything real
  • Zaps run in a straight line, so branching and loops are clumsier than in Make
  • Each extra product (Tables, Interfaces, Chatbots) has its own limits and costs
  • Steeper learning curve than Zapier, especially around data mapping
  • Credit usage is hard to predict until you have run a scenario for a while
  • Fewer apps than Zapier, and some apps have thin coverage
  • Pricing page is hard to read, and the headline prices assume yearly billing
  • No free plan, only a 14-day trial
  • The 8% orchestration fee sits on top of model costs
  • Costs more than Zapier or Make for simple non-AI automations
  • Fewer everyday app connections than the big automation tools
  • Pricing and plan structure have changed several times

Who each one is for

AttributeZapierMakeGumloop
Best for
  • Sending form submissions to spreadsheets
  • New lead alerts in Slack or email
  • Syncing contacts between tools
  • Connecting niche apps nobody else supports
  • Multi-step marketing workflows
  • Branching logic and filters
  • Processing batches of records
  • Automation on a budget
  • Website scraping and research
  • Lead enrichment and scoring
  • Summarising documents in bulk
  • Scheduled reports from your work apps
You'll find it used by
  • Marketers
  • Solo founders
  • Ops teams
  • Agencies
  • Marketers
  • Ops teams
  • Agencies
  • Consultants
  • Marketers
  • Sales teams
  • Researchers
  • Ops teams

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.

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