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Side-by-side comparison · Sales & Customer Support

Retell AI vs Zendesk

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Retell AI

4.1

From About $0.07–$0.31/min

Zendesk

3.6

From $19/agent/mo

Comparing 2 tools. Add one more if you like.

At a glance

Best overallBest valueEasiest to use

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Pick it if: Established support teams, especially those handling phone, chat and email at volume across one or more brands.

Overview

AttributeRetell AIZendesk
In one lineAI phone agents that answer calls, book appointments and make outbound calls.Helpdesk for support teams, with AI agents that answer customers and a copilot for staff.
Pricing modelPaidPaid
Starting priceAbout $0.07–$0.31/min$19/agent/mo
Free plan No No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeRetell AIZendesk
Overall rating4.1Winner3.6
Ease of useHow quickly someone non-technical gets value from it.
3.5
3.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
Output qualityHow good the results are before you fix them.
4.5
3.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeRetell AIZendesk
Access & platform
Free plan No No
Mobile app– Yes
Desktop app––
Browser extension––
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files Yes Yes
Understands images––
Makes images No No
Makes video No No
Writes code– No
Runs agents or automations Yes Yes
Learns your brand or style––
Works in many languages Yes Yes
Capabilities score7/ 178/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeRetell AIZendesk
Plans

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Support Team

$19/agent/mo billed yearly, or $25 monthly

Small teams that only need email ticketing.

Enterprise

Custom

High call volumes and compliance needs.

Suite Team

$55/agent/mo billed yearly, or $69 monthly

Teams adding live chat, phone and AI agents.

Suite ProfessionalOur pick

$115/agent/mo billed yearly, or $149 monthly

Growing support teams that need skills-based routing and better AI tools.

Suite Enterprise

Custom

Large or regulated support operations.

Which plan to pickStart on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.Support Team only makes sense for email-only teams. Most businesses wanting AI and live chat should trial Suite Professional (the trial includes Copilot), then work out how many AI resolutions they will use, because extra resolutions at about $2 each can cost more than the seats.

Key features

AttributeRetell AIZendesk
Standout features
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis
  • Ticketing
  • AI agents
  • Copilot
  • Omnichannel routing
  • Voice and messaging
  • Help centre and reports

Pros and cons

AttributeRetell AIZendesk
Pros
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
  • Covers every support channel, including phone, in one product
  • Mature routing, service targets and reporting for big teams
  • Huge marketplace of integrations and apps
  • AI agents and Copilot are built in rather than bolted on from a third party
  • Public API that developers know well
Cons
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options
  • Costs climb quickly with agents, add-ons and per-resolution AI charges
  • Users say the meaning of an automated resolution and the bill are hard to predict
  • Setup and admin take real time; small teams find it heavy
  • Frequent complaints about slow, scripted help from Zendesk's own support
  • Its AI agent is generally rated below Intercom's Fin for answer quality

Who each one is for

AttributeRetell AIZendesk
Best for
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
  • Ticketing for a team of support agents
  • Phone, chat and email support in one place
  • Routing tickets by skill, language or priority
  • Support reporting and service targets
  • Multi-brand customer service
You'll find it used by
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers
  • Support teams
  • Contact centres
  • Retail and ecommerce
  • Software companies
  • IT help desks

Questions people ask

Which is better, Retell AI or Zendesk?

Retell AI scores highest overall in our ratings (Retell AI 4.1/5 and Zendesk 3.6/5). Retell AI is best for AI receptionist for a small business and booking appointments by phone. Zendesk is best for ticketing for a team of support agents and Phone, chat and email support in one place.

Which is cheaper, Retell AI or Zendesk?

Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min. Zendesk: There's no free plan. Paid plans start at $19/agent/mo.

Which is easier to use, Retell AI or Zendesk?

Retell AI rates highest for ease of use in our scores. Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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