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Side-by-side comparison · Sales & Customer Support

Retell AI vs Tidio

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Retell AI

4.1

From About $0.07–$0.31/min

Tidio

3.9

From $0

Comparing 2 tools. Add one more if you like.

At a glance

Best overallBest value

Pick it if: Service businesses and agencies that want an AI receptionist or phone agent without hiring developers.

Easiest to use

Pick it if: Small businesses and online stores that want website chat and an AI agent answering common questions, without a big help desk setup.

Overview

AttributeRetell AITidio
In one lineAI phone agents that answer calls, book appointments and make outbound calls.Live chat for your website with Lyro, an AI agent that answers customer questions.
Pricing modelPaidFreemium
Starting priceAbout $0.07–$0.31/min$0
Free plan No Yes
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeRetell AITidio
Overall rating4.1Winner3.9
Ease of useHow quickly someone non-technical gets value from it.
3.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
Output qualityHow good the results are before you fix them.
4.5
3.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeRetell AITidio
Access & platform
Free plan No Yes
Mobile app– Yes
Desktop app– Yes
Browser extension– Yes
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files Yes Yes
Understands images––
Makes images No No
Makes video No No
Writes code– No
Runs agents or automations Yes Yes
Learns your brand or style– Yes
Works in many languages Yes Yes
Capabilities score7/ 1712/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeRetell AITidio
Plans

Pay as you goOur pick

About $0.07–$0.31/min

Most small businesses and agencies.

Free

$0

Trying Tidio on a small site.

Enterprise

Custom

High call volumes and compliance needs.

Starter

$24.17/mo billed yearly, about $29 monthly

A small business answering chats by hand.

GrowthOur pick

From $49.17/mo billed yearly, about $59 monthly

Busy stores with a few people in the inbox.

Plus

From $300/mo plus usage

Growing teams that need more control and lower usage rates.

Premium

Custom

Larger businesses that want Lyro managed for them.

Which plan to pickStart on pay as you go with the free credits, build one agent for your most common call and test it on your own phone. Talk to sales only once you run thousands of minutes a month.Start on Free or the 7-day trial, which needs no card. Growth is the plan most stores end up on, then add Lyro once you know how many chats it would handle. Check the price calculator on Tidio's pricing page, because the plan, Lyro and Flows are each billed separately.

Key features

AttributeRetell AITidio
Standout features
  • Phone agents
  • Flow builder
  • Appointment booking
  • Knowledge base
  • Batch calling
  • Call analysis
  • Live chat widget
  • Lyro AI agent
  • One shared inbox
  • Flows
  • Help desk tickets
  • Store connections

Pros and cons

AttributeRetell AITidio
Pros
  • Natural voices and quick responses
  • Visual builder makes it usable for non-developers
  • Pay per minute with no platform fee
  • Strong reviews from small businesses and agencies
  • Installs on most website builders in a few minutes
  • Free plan and a 7-day trial with no card
  • Lyro is quick to train on your existing help pages
  • One inbox for chat, email and social messages
  • Clean mobile apps for answering on the go
Cons
  • Per-minute cost varies a lot with your model and voice choices
  • Takes testing to handle real callers reliably
  • Some users want more voice and customisation options
  • The plan, Lyro and Flows are billed separately, so costs climb quickly
  • Each part has its own monthly cap, and going over pushes you up a tier
  • Long-time users complained about a big price rise in late 2024
  • Some reviews mention surprise renewals and slow support on billing
  • Thinner reporting and fewer team tools than Zendesk or Intercom

Who each one is for

AttributeRetell AITidio
Best for
  • AI receptionist for a small business
  • Booking appointments by phone
  • Answering after-hours and overflow calls
  • Outbound reminder and follow-up calls
  • Adding live chat to a Shopify, WordPress or Wix site
  • Answering FAQs and order questions automatically
  • One inbox for chat, email, Instagram and Messenger
  • Catching leads and abandoned carts on your website
You'll find it used by
  • Small business owners
  • Clinics
  • Voice AI agencies
  • Customer service teams
  • Developers
  • Online stores
  • Small businesses
  • Shopify sellers
  • Service businesses

Questions people ask

Which is better, Retell AI or Tidio?

Retell AI scores highest overall in our ratings (Retell AI 4.1/5 and Tidio 3.9/5). Retell AI is best for AI receptionist for a small business and booking appointments by phone. Tidio is best for adding live chat to a Shopify, WordPress or Wix site and Answering FAQs and order questions automatically.

Which is cheaper, Retell AI or Tidio?

Retell AI: There's no free plan. Paid plans start at About $0.07–$0.31/min. Tidio: There's a free plan, and paid plans start at $0.

Which is easier to use, Retell AI or Tidio?

Tidio rates highest for ease of use in our scores. Small businesses and online stores that want website chat and an AI agent answering common questions, without a big help desk setup.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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