Side-by-side comparison · Image, Logo & Design
Nano Banana vs Adobe Firefly vs Recraft
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Nano Banana
4.6Pick it if: Marketers, store owners and creators who need realistic images and edits that stay true to the original person or product.
Adobe Firefly
3.8Pick it if: Agencies and businesses that need generated imagery they can use for clients with less legal worry.
Recraft
3.8Pick it if: Designers, marketers and founders who need brand assets they can keep editing.
Overview
| Attribute | Nano Banana | Adobe Firefly | Recraft |
|---|---|---|---|
| In one line | Google's image model. Describe an edit and it keeps faces and products looking the same. | Image and video generator trained on licensed content, so it's safer for client work. | Generates logos, icons and illustrations as editable vector files you can keep working on. |
| Pricing model | Freemium | Freemium | Freemium |
| Starting price | $19.99/mo | $9.99/mo | $12/mo |
| Free plan | Yes | Yes | Yes |
| Works with Claude Code | Yes | No | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Nano Banana | Adobe Firefly | Recraft |
|---|---|---|---|
| Overall rating | 4.6Winner | 3.8 | 3.8 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.0 | 3.5 |
| FeaturesHow much it can do, and how well the pieces fit together. | 4.5 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 5.0 | 3.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 3.5 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.5 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Nano Banana | Adobe Firefly | Recraft |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | Yes |
| Mobile app | Yes | Yes | No |
| Desktop app | No | Yes | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | No | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | Yes | Yes | Yes |
| Understands images | Yes | Yes | Yes |
| Makes images | Yes | Yes | Yes |
| Makes video | No | Yes | No |
| Writes code | No | No | No |
| Runs agents or automations | No | No | No |
| Learns your brand or style | No | Yes | Yes |
| Works in many languages | Yes | Yes | No |
| Capabilities score | 9/ 17 | 13/ 17 | 9/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Nano Banana | Adobe Firefly | Recraft |
|---|---|---|---|
| Plans | Free (Gemini app and AI Studio) Free Trying it and occasional images. | Free Free Trying it and the odd image. | Free Free Learning the tool on personal projects. |
Google AI ProOur pick $19.99/mo Marketers and creators making images every week. | Firefly Standard $9.99/mo Occasional images and a little video. | BasicOur pick $12/mo, or $10/mo billed yearly Founders and marketers making occasional brand assets. | |
Google AI Ultra From $99.99/mo Heavy daily image and video makers. | Firefly ProOur pick $19.99/mo Marketers who generate most days. | Pro From $20/mo, or $16/mo billed yearly Designers producing assets every week. | |
Gemini API From $0.034 per image Developers and automated workflows. | Firefly Pro Plus $49.99/mo Regular video and audio work. | Teams From $22/seat/mo, or $18/seat/mo billed yearly Design teams who share a house style. | |
Firefly Premium $199.99/mo Studios producing video at volume. | |||
Firefly Pro for teams $19.99/licence/mo, billed yearly Agencies and teams who need admin and support. | |||
| Which plan to pick | Start free in the Gemini app to see if it suits your work. If you make images most weeks, Google AI Pro is the one to buy because it unlocks Nano Banana Pro and comes with Gemini, video credits and storage. Developers should use Nano Banana 2 on the API and save Pro for hero images. | Pro is the one for most marketers because it bundles Express Premium and web Photoshop, which many people would pay for anyway. Standard is fine for stills only. The two expensive plans are only worth it if video is a weekly job. | Basic is the sensible start for a business because it unlocks private images and commercial rights, and 1,000 credits goes a long way on stills. Pick Pro only if you are generating daily. Teams is for agencies where several people need the same brand style. |
Key features
| Attribute | Nano Banana | Adobe Firefly | Recraft |
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Pros and cons
| Attribute | Nano Banana | Adobe Firefly | Recraft |
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Who each one is for
| Attribute | Nano Banana | Adobe Firefly | Recraft |
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How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability. The "Visit" buttons may use affiliate links, which never affect a score.
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