Side-by-side comparison · SEO & Analytics
Mixpanel vs PostHog vs Profound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Founders and product teams with a web app or SaaS who want analytics, replays and testing in one tool.
Pick it if: Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.
Overview
| Attribute | Mixpanel | PostHog | Profound |
|---|---|---|---|
| In one line | Product analytics where you ask questions about your users in your own words. | Product analytics, session replays, A/B tests and surveys in one tool, with an AI analyst. | Shows how often ChatGPT, Gemini and other AI assistants mention and recommend your brand. |
| Pricing model | Freemium | Freemium | Paid |
| Starting price | First 1M events free | $0/mo base | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Mixpanel | PostHog | Profound |
|---|---|---|---|
| Overall rating | 4.1 | 4.2Winner | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 3.5 | 3.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.5 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 4.0 | 4.5 | 2.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Mixpanel | PostHog | Profound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | No | No |
| Desktop app | No | Yes | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | Yes | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | Yes | No |
| Runs agents or automations | Yes | Yes | Yes |
| Learns your brand or style | – | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 7/ 17 | 10/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Mixpanel | PostHog | Profound |
|---|---|---|---|
| Plans | FreeOur pick Free Early-stage apps. | Free Free Small apps and getting started. | Trial Free for 7 days Seeing what AI says about you before talking to sales. |
Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | Pay as you goOur pick $0/mo base, then per use Growing apps that outgrow the free limits. | Agency Growth Custom Agencies managing several client brands. | |
Enterprise Custom Large companies. | Boost $250/mo plus usage Teams that need SSO enforcement or HIPAA. | EnterpriseOur pick Custom Large brands. | |
Scale $750/mo plus usage Larger organisations. | |||
Enterprise $2,000/mo plus usage Big companies. | |||
| Which plan to pick | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Start free. Add a card to move to pay as you go when you need more projects or longer history, and set billing limits on each product so nothing runs away. The platform packages only matter for compliance or big teams. | Run the free 7-day trial to see how AI assistants describe you. If you're a larger brand or agency with a real budget, talk to sales about Enterprise. Small businesses will get more for their money from Peec AI or SE Ranking. |
Key features
| Attribute | Mixpanel | PostHog | Profound |
|---|---|---|---|
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Pros and cons
| Attribute | Mixpanel | PostHog | Profound |
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Who each one is for
| Attribute | Mixpanel | PostHog | Profound |
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Questions people ask
Which is better, Mixpanel, PostHog or Profound?
PostHog scores highest overall in our ratings (Mixpanel 4.1/5, PostHog 4.2/5 and Profound 3.7/5). Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. PostHog is best for seeing how people use your app and finding where sign-ups and checkouts drop off. Profound is best for tracking brand mentions across many AI assistants and seeing which sources AI cites in your category.
Which is cheaper, Mixpanel, PostHog or Profound?
Mixpanel: There's a free plan, and paid plans start at First 1M events free. PostHog: There's a free plan, and paid plans start at $0/mo base. Profound: Pricing isn't published; check the vendor's site for a quote.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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