Side-by-side comparison · SEO & Analytics
Microsoft Clarity vs PostHog vs Profound
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Founders and product teams with a web app or SaaS who want analytics, replays and testing in one tool.
Pick it if: Marketing teams at mid-sized and large brands, and agencies, who need detailed tracking of how AI assistants talk about them.
Overview
| Attribute | Microsoft Clarity | PostHog | Profound |
|---|---|---|---|
| In one line | Free heatmaps and session replays that show where visitors get stuck. | Product analytics, session replays, A/B tests and surveys in one tool, with an AI analyst. | Shows how often ChatGPT, Gemini and other AI assistants mention and recommend your brand. |
| Pricing model | Free | Freemium | Paid |
| Starting price | Free | $0/mo base | See website |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | No |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Microsoft Clarity | PostHog | Profound |
|---|---|---|---|
| Overall rating | 4.3Winner | 4.2 | 3.7 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.0 | 3.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 5.0 | 4.5 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.5 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.5 | 2.0 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Microsoft Clarity | PostHog | Profound |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | – | No | No |
| Desktop app | No | Yes | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | No | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | Yes | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | No | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | Yes | No |
| Runs agents or automations | – | Yes | Yes |
| Learns your brand or style | No | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 10/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Microsoft Clarity | PostHog | Profound |
|---|---|---|---|
| Plans | FreeOur pick Free Every website and online store. | Free Free Small apps and getting started. | Trial Free for 7 days Seeing what AI says about you before talking to sales. |
Pay as you goOur pick $0/mo base, then per use Growing apps that outgrow the free limits. | Agency Growth Custom Agencies managing several client brands. | ||
Boost $250/mo plus usage Teams that need SSO enforcement or HIPAA. | EnterpriseOur pick Custom Large brands. | ||
Scale $750/mo plus usage Larger organisations. | |||
Enterprise $2,000/mo plus usage Big companies. | |||
| Which plan to pick | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start free. Add a card to move to pay as you go when you need more projects or longer history, and set billing limits on each product so nothing runs away. The platform packages only matter for compliance or big teams. | Run the free 7-day trial to see how AI assistants describe you. If you're a larger brand or agency with a real budget, talk to sales about Enterprise. Small businesses will get more for their money from Peec AI or SE Ranking. |
Key features
| Attribute | Microsoft Clarity | PostHog | Profound |
|---|---|---|---|
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Pros and cons
| Attribute | Microsoft Clarity | PostHog | Profound |
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Who each one is for
| Attribute | Microsoft Clarity | PostHog | Profound |
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Questions people ask
Which is better, Microsoft Clarity, PostHog or Profound?
Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5, PostHog 4.2/5 and Profound 3.7/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. PostHog is best for seeing how people use your app and finding where sign-ups and checkouts drop off. Profound is best for tracking brand mentions across many AI assistants and seeing which sources AI cites in your category.
Which is cheaper, Microsoft Clarity, PostHog or Profound?
Microsoft Clarity: It's free to use. PostHog: There's a free plan, and paid plans start at $0/mo base. Profound: Pricing isn't published; check the vendor's site for a quote.
Which is easier to use, Microsoft Clarity, PostHog or Profound?
Microsoft Clarity rates highest for ease of use in our scores. Store owners and marketers who want to know why visitors aren't converting, without paying for it.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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