Side-by-side comparison · SEO & Analytics
Microsoft Clarity vs Mixpanel vs Peec AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Founders and product teams with an app or SaaS who want to understand which users stick around and why.
Pick it if: Marketers, SEO teams and agencies who want to track AI search visibility for themselves or clients at a published price.
Overview
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
|---|---|---|---|
| In one line | Free heatmaps and session replays that show where visitors get stuck. | Product analytics where you ask questions about your users in your own words. | Tracks how often AI search answers mention your brand, and which sources they trust. |
| Pricing model | Free | Freemium | Paid |
| Starting price | Free | First 1M events free | $95/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
|---|---|---|---|
| Overall rating | 4.3Winner | 4.1 | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 3.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.0 | 4.5 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.5 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 5.0 | 4.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | – | No | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | No | Yes | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | No | – | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | – | Yes | Yes |
| Learns your brand or style | No | – | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 5/ 17 | 7/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
|---|---|---|---|
| Plans | FreeOur pick Free Every website and online store. | FreeOur pick Free Early-stage apps. | Starter $95/mo A single brand starting out. |
Growth First 1M events free, then from $140/mo ($100 billed yearly) Growing apps that need cohorts and alerts. | ProOur pick $245/mo Brands in several markets or small agencies. | ||
Enterprise Custom Large companies. | Advanced $495/mo Agencies and bigger brands. | ||
Enterprise Custom Large organisations. | |||
| Which plan to pick | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Start on Free. It covers most small apps, and you get unlimited seats. Growth makes sense when you need saved cohorts, alerts or more than a million events. Young startups should check the Startup Program, which gives a year free. | Starter is enough to see where one brand stands. Most businesses with more than one product line or market will want Pro for the extra prompts and countries. Agencies should look at Advanced or Peec's separate agency pricing. |
Key features
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
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Pros and cons
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
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Who each one is for
| Attribute | Microsoft Clarity | Mixpanel | Peec AI |
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Questions people ask
Which is better, Microsoft Clarity, Mixpanel or Peec AI?
Microsoft Clarity scores highest overall in our ratings (Microsoft Clarity 4.3/5, Mixpanel 4.1/5 and Peec AI 4.0/5). Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Mixpanel is best for funnels and retention for apps and asking questions about user behaviour in your own words. Peec AI is best for tracking your brand in ChatGPT and Google AI answers and agencies reporting AI visibility to clients.
Which is cheaper, Microsoft Clarity, Mixpanel or Peec AI?
Microsoft Clarity: It's free to use. Mixpanel: There's a free plan, and paid plans start at First 1M events free. Peec AI: There's no free plan. Paid plans start at $95/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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