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Side-by-side comparison · Automation & Workflows

Make vs Parabola vs Power Automate

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Make

4.3

From From $9/mo

Parabola

4.0

Free to start

Power Automate

3.8

From Included in most business plans

Comparing 3 tools, the maximum.

At a glance

Make4.3
Best overallBest valueEasiest to use

Pick it if: Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

Pick it if: Operations and finance teams at ecommerce and logistics businesses who live in spreadsheets.

Pick it if: Offices that already run on Microsoft 365 and want approvals, email handling and file admin to happen on their own.

Overview

AttributeMakeParabolaPower Automate
In one lineDraw automations as a flowchart, with branches and loops, for less than Zapier charges.Automates messy operations data jobs like reconciliations, reports and invoice audits.Microsoft's automation tool: links Outlook, Teams, Excel and more so busywork runs itself.
Pricing modelFreemiumFreemiumFreemium
Starting priceFrom $9/moFreeIncluded in most business plans
Free plan Yes Yes Yes
Works with Claude Code Yes No Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeMakeParabolaPower Automate
Overall rating4.3Winner4.03.8
Ease of useHow quickly someone non-technical gets value from it.
4.0
3.5
3.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.5
4.5
Output qualityHow good the results are before you fix them.
4.5
4.5
4.0
Value for moneyWhat you get for the price, including the free plan.
4.5
3.5
4.0
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeMakeParabolaPower Automate
Access & platform
Free plan Yes Yes Yes
Mobile app–– Yes
Desktop app No– Yes
Browser extension Yes– Yes
API access Yes– Yes
Teams & business
Team workspace Yes Yes Yes
Enterprise plan or SSO Yes Yes Yes
Connects to other apps Yes Yes Yes
Open source or self-hosted No No No
AI abilities
Works with your files Yes Yes Yes
Understands images–––
Makes images No No No
Makes video No No No
Writes code No– No
Runs agents or automations Yes Yes Yes
Learns your brand or style No– No
Works in many languages Yes– Yes
Capabilities score9/ 176/ 1711/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeMakeParabolaPower Automate
Plans

Free

Free

Learning the canvas and running a couple of light scenarios.

BasicOur pick

Free

One person automating their own reports.

Included with Microsoft 365

Included in most business plans

Offices that only need flows between Microsoft apps.

CoreOur pick

From $9/mo billed yearly

One person automating a small business.

Business

Custom

Operations and finance teams.

PremiumOur pick

$15 per user/mo, billed yearly

People who need flows that reach apps outside Microsoft.

Pro

From $16/mo billed yearly

Anyone whose automations have become business-critical.

Process

$150 per bot/mo, billed yearly

Businesses running one key process all day without a person watching.

Teams

From $29/mo billed yearly

A team sharing scenarios and connections.

Hosted Process

$215 per bot/mo, billed yearly

Teams that want the bot on a virtual machine Microsoft manages.

Enterprise

Custom

Companies that need SSO, audit logs and an uptime guarantee.

Which plan to pickCore is enough for most small businesses. 10,000 credits goes a long way, because the steps that split a scenario or catch errors don't use any. Move to Pro if a failed run costs you money, since it runs your scenarios first in the queue and keeps better logs.Start on the free Basic plan to rebuild one report you do every week. If the team needs to share and govern Flows, ask for a Business proof of concept, which is free if it doesn't prove value.Start with what your Microsoft 365 plan already gives you. Most small offices never need more. Buy Premium only for the people whose flows need an app outside Microsoft's standard list. Process and Hosted Process are for bigger companies running bots around the clock. Prices vary by country.

Key features

AttributeMakeParabolaPower Automate
Standout features
  • Visual canvas
  • Routers, filters and iterators
  • Run history you can replay
  • AI Agents
  • Make Grid
  • HTTP and webhooks
  • Visual Flows
  • AI builder
  • Messy file handling
  • Reports and worklists
  • Scheduling
  • Team controls
  • Cloud flows
  • Copilot
  • Approvals
  • Desktop flows
  • Templates
  • Mobile app

Pros and cons

AttributeMakeParabolaPower Automate
Pros
  • Much cheaper per step than Zapier
  • Branching, loops and filters are built in, not bolted on
  • Run history shows exactly what happened at every step
  • Steps that split a scenario or handle errors do not use credits
  • Generous free plan for learning
  • Handles messy exports and PDFs well
  • Every step is visible and checkable
  • Strong fit for ecommerce and logistics data
  • Free plan to rebuild one real report
  • Business plans start with a proof of concept
  • Already included with most Microsoft 365 business plans
  • Works more closely with Outlook, Teams, SharePoint and Excel than any other tool
  • Approvals built in, right inside Teams and Outlook
  • Can automate old Windows software through desktop flows
  • Copilot drafts flows from a description
Cons
  • Steeper learning curve than Zapier, especially matching up data between steps
  • Credit usage is hard to predict until you have run a scenario for a while
  • Fewer apps than Zapier, and some apps have thin coverage
  • Pricing page is hard to read, and the headline prices assume yearly billing
  • No public prices for team plans
  • Free plan is one user with limited AI
  • Complex Flows take time to learn
  • Older pricing and guides online no longer match the current product
  • Harder to learn than Zapier, with a busier editor
  • Anything outside Microsoft's standard apps needs a $15 per user Premium licence
  • Licensing rules are confusing and vary by plan and country
  • Desktop flows only run on Windows

Who each one is for

AttributeMakeParabolaPower Automate
Best for
  • Multi-step marketing workflows
  • Branching logic and filters
  • Processing batches of records
  • Automation on a budget
  • Inventory and order reconciliation
  • Shipping and parcel invoice audits
  • Weekly operations and finance reports
  • Combining exports from several systems
  • Approvals that run through Teams or Outlook
  • Filing email attachments into OneDrive or SharePoint
  • Moving data between Excel, Forms and SharePoint lists
  • Automating old Windows software that has no API
You'll find it used by
  • Marketers
  • Ops teams
  • Agencies
  • Consultants
  • Ecommerce operations
  • Finance teams
  • Supply chain and logistics
  • Marketplace sellers
  • Office managers
  • Ops teams
  • IT teams
  • Finance teams
  • Large companies

Questions people ask

Which is better, Make, Parabola or Power Automate?

Make scores highest overall in our ratings (Make 4.3/5, Parabola 4.0/5 and Power Automate 3.8/5). Make is best for multi-step marketing workflows and branching logic and filters. Parabola is best for inventory and order reconciliation and shipping and parcel invoice audits. Power Automate is best for approvals that run through Teams or Outlook and filing email attachments into OneDrive or SharePoint.

Which is cheaper, Make, Parabola or Power Automate?

Make: There's a free plan, and paid plans start at From $9/mo. Parabola: It's free to use. Power Automate: There's a free plan, and paid plans start at Included in most business plans.

Which is easier to use, Make, Parabola or Power Automate?

Make rates highest for ease of use in our scores. Marketers and operators who've outgrown simple automations and want to see what their workflows are doing.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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