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Side-by-side comparison · SEO & Analytics

Contentsquare (formerly Hotjar) vs Peec AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Best overall

Contentsquare (formerly Hotjar)

4.3

From From $39/mo

Peec AI

4.0

From $95/mo

Comparing 2 tools. Add one more if you like.

At a glance

Best overallBest value

Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.

Pick it if: Marketers, SEO teams and agencies who want to track AI search visibility for themselves or clients at a published price.

Overview

AttributeContentsquare (formerly Hotjar)Peec AI
In one lineHeatmaps, session replays and surveys that show why visitors leave, with AI summaries.Tracks how often AI search answers mention your brand, and which sources they trust.
Pricing modelFreemiumPaid
Starting priceFrom $39/mo$95/mo
Free plan Yes No
Works with Claude Code Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeContentsquare (formerly Hotjar)Peec AI
Overall rating4.3Winner4.0
Ease of useHow quickly someone non-technical gets value from it.
4.5
4.5
FeaturesHow completely it covers its own job, and how well the pieces fit together.
4.5
4.0
Output qualityHow good the results are before you fix them.
4.0
4.0
Value for moneyWhat you get for the price, including the free plan.
4.5
3.5
Speed & reliabilityHow fast it is and how often it falls over.
4.0
4.0

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeContentsquare (formerly Hotjar)Peec AI
Access & platform
Free plan Yes No
Mobile app No No
Desktop app No No
Browser extension No No
API access Yes Yes
Teams & business
Team workspace Yes Yes
Enterprise plan or SSO Yes Yes
Connects to other apps Yes Yes
Open source or self-hosted No No
AI abilities
Works with your files No No
Understands images––
Makes images No No
Makes video No No
Writes code No No
Runs agents or automations No Yes
Learns your brand or style––
Works in many languages Yes Yes
Capabilities score6/ 176/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeContentsquare (formerly Hotjar)Peec AI
Plans

FreeOur pick

Free

Most small business websites.

Starter

$95/mo

A single brand starting out.

Growth

From $39/mo billed yearly, or $49 monthly

Businesses that want AI summaries and longer history.

ProOur pick

$245/mo

Brands in several markets or small agencies.

Pro

Custom

Teams running conversion work across many sites.

Advanced

$495/mo

Agencies and bigger brands.

Enterprise

Custom

Large companies.

Enterprise

Custom

Large organisations.

Which plan to pickStart on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month.Starter is enough to see where one brand stands. Most businesses with more than one product line or market will want Pro for the extra prompts and countries. Agencies should look at Advanced or Peec's separate agency pricing.

Key features

AttributeContentsquare (formerly Hotjar)Peec AI
Standout features
  • Heatmaps
  • Session replay
  • Surveys and feedback
  • Funnels and journeys
  • Sense AI
  • MCP connection
  • Daily AI visibility tracking
  • Source analytics
  • Fact checks and objections
  • Crawl insights
  • API and MCP

Pros and cons

AttributeContentsquare (formerly Hotjar)Peec AI
Pros
  • Huge free plan at 200,000 sessions a month
  • Heatmaps, replays, funnels and surveys in one place
  • Polished, easy interface
  • AI summaries save watching hours of recordings
  • MCP connection works on the free plan
  • Published prices, much cheaper than Profound to start
  • Unlimited seats, competitors and languages on every plan
  • Clear, easy reports agencies can share
  • MCP server on every plan
Cons
  • The Hotjar name is gone and new Hotjar accounts are closed
  • Overlaps with Microsoft Clarity, which is free and unlimited
  • AI features need a paid plan
  • Surveys, product analytics and replays are separate products with separate prices
  • Pro and Enterprise prices aren't published
  • 50 prompts on Starter runs out fast
  • Only three AI models tracked at a time below Enterprise
  • Perplexity tracking needs Enterprise
  • No free plan, and the trial length varies

Who each one is for

AttributeContentsquare (formerly Hotjar)Peec AI
Best for
  • Seeing why visitors leave a page
  • Heatmaps and session replays
  • On-site surveys and feedback
  • Testing landing pages for ad campaigns
  • Tracking your brand in ChatGPT and Google AI answers
  • Agencies reporting AI visibility to clients
  • Seeing which sources AI quotes in your category
  • Comparing your AI mentions with competitors
You'll find it used by
  • Store owners
  • Marketers
  • UX designers
  • Agencies
  • Agencies
  • SEO teams
  • Marketers
  • Brand managers

Questions people ask

Which is better, Contentsquare (formerly Hotjar) or Peec AI?

Contentsquare (formerly Hotjar) scores highest overall in our ratings (Contentsquare (formerly Hotjar) 4.3/5 and Peec AI 4.0/5). Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Peec AI is best for tracking your brand in ChatGPT and Google AI answers and agencies reporting AI visibility to clients.

Which is cheaper, Contentsquare (formerly Hotjar) or Peec AI?

Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Peec AI: There's no free plan. Paid plans start at $95/mo.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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