Side-by-side comparison · SEO & Analytics
Contentsquare (formerly Hotjar) vs Microsoft Clarity vs Peec AI
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 3 tools, the maximum.
At a glance
Pick it if: Store owners, marketers and UX teams who want to see and hear why visitors leave, with surveys alongside the recordings.
Pick it if: Store owners and marketers who want to know why visitors aren't converting, without paying for it.
Pick it if: Marketers, SEO teams and agencies who want to track AI search visibility for themselves or clients at a published price.
Overview
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
|---|---|---|---|
| In one line | Heatmaps, session replays and surveys that show why visitors leave, with AI summaries. | Free heatmaps and session replays that show where visitors get stuck. | Tracks how often AI search answers mention your brand, and which sources they trust. |
| Pricing model | Freemium | Free | Paid |
| Starting price | From $39/mo | Free | $95/mo |
| Free plan | Yes | Yes | No |
| Works with Claude Code | Yes | Yes | Yes |
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
|---|---|---|---|
| Overall rating | 4.3 | 4.3 | 4.0 |
| Ease of useHow quickly someone non-technical gets value from it. | 4.5 | 4.5 | 4.5 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 4.5 | 4.0 | 4.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 4.5 | 5.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
|---|---|---|---|
| Access & platform | |||
| Free plan | Yes | Yes | No |
| Mobile app | No | – | No |
| Desktop app | No | No | No |
| Browser extension | No | No | No |
| API access | Yes | Yes | Yes |
| Teams & business | |||
| Team workspace | Yes | Yes | Yes |
| Enterprise plan or SSO | Yes | No | Yes |
| Connects to other apps | Yes | Yes | Yes |
| Open source or self-hosted | No | No | No |
| AI abilities | |||
| Works with your files | No | No | No |
| Understands images | – | No | – |
| Makes images | No | No | No |
| Makes video | No | No | No |
| Writes code | No | No | No |
| Runs agents or automations | No | – | Yes |
| Learns your brand or style | – | No | – |
| Works in many languages | Yes | Yes | Yes |
| Capabilities score | 6/ 17 | 5/ 17 | 6/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
|---|---|---|---|
| Plans | FreeOur pick Free Most small business websites. | FreeOur pick Free Every website and online store. | Starter $95/mo A single brand starting out. |
Growth From $39/mo billed yearly, or $49 monthly Businesses that want AI summaries and longer history. | ProOur pick $245/mo Brands in several markets or small agencies. | ||
Pro Custom Teams running conversion work across many sites. | Advanced $495/mo Agencies and bigger brands. | ||
Enterprise Custom Large companies. | Enterprise Custom Large organisations. | ||
| Which plan to pick | Start on Free. For most small sites it does what Hotjar's paid plans used to. Take the 15-day Growth trial to see if the AI summaries save you time before paying. Survey responses are a separate product with their own Growth plan from $79 a month. | There's one plan and it's free. Microsoft says it's free forever with no traffic limits. Install the tracking code through Shopify, WordPress or Google Tag Manager and it starts recording within minutes. | Starter is enough to see where one brand stands. Most businesses with more than one product line or market will want Pro for the extra prompts and countries. Agencies should look at Advanced or Peec's separate agency pricing. |
Key features
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
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Pros and cons
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
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Who each one is for
| Attribute | Contentsquare (formerly Hotjar) | Microsoft Clarity | Peec AI |
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Questions people ask
Which is better, Contentsquare (formerly Hotjar), Microsoft Clarity or Peec AI?
They tie on our overall rating (Contentsquare (formerly Hotjar) 4.3/5, Microsoft Clarity 4.3/5 and Peec AI 4.0/5). Contentsquare (formerly Hotjar) is best for seeing why visitors leave a page and heatmaps and session replays. Microsoft Clarity is best for finding checkout drop-offs and watching real user sessions. Peec AI is best for tracking your brand in ChatGPT and Google AI answers and agencies reporting AI visibility to clients.
Which is cheaper, Contentsquare (formerly Hotjar), Microsoft Clarity or Peec AI?
Contentsquare (formerly Hotjar): There's a free plan, and paid plans start at From $39/mo. Microsoft Clarity: It's free to use. Peec AI: There's no free plan. Paid plans start at $95/mo.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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