Side-by-side comparison · Marketing & Ads
Helium 10 vs HubSpot
Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.
Comparing 2 tools. Add one more if you like.
At a glance
Overview
Rating breakdown
Our scores out of 5. The higher bar in each row is highlighted.
| Attribute | Helium 10 | HubSpot |
|---|---|---|
| Overall rating | 3.8 | 4.1Winner |
| Ease of useHow quickly someone non-technical gets value from it. | 3.0 | 4.0 |
| FeaturesHow completely it covers its own job, and how well the pieces fit together. | 5.0 | 5.0 |
| Output qualityHow good the results are before you fix them. | 4.0 | 4.0 |
| Value for moneyWhat you get for the price, including the free plan. | 3.0 | 3.5 |
| Speed & reliabilityHow fast it is and how often it falls over. | 4.0 | 4.0 |
Feature comparison
A tick means it does this today. A dash means we haven't checked.
| Attribute | Helium 10 | HubSpot |
|---|---|---|
| Access & platform | ||
| Free plan | Yes | Yes |
| Mobile app | Yes | Yes |
| Desktop app | – | No |
| Browser extension | Yes | Yes |
| API access | Yes | Yes |
| Teams & business | ||
| Team workspace | Yes | Yes |
| Enterprise plan or SSO | Yes | Yes |
| Connects to other apps | Yes | Yes |
| Open source or self-hosted | No | No |
| AI abilities | ||
| Works with your files | – | Yes |
| Understands images | – | – |
| Makes images | No | Yes |
| Makes video | No | No |
| Writes code | No | No |
| Runs agents or automations | Yes | Yes |
| Learns your brand or style | – | Yes |
| Works in many languages | Yes | Yes |
| Capabilities score | 9/ 17 | 12/ 17 |
Pricing
Plans as listed on each vendor's site when we last checked. Confirm before you buy.
| Attribute | Helium 10 | HubSpot |
|---|---|---|
| Plans | Free Free Looking around before you commit. | Free Free Anyone who needs a CRM and basic marketing tools without a budget. |
PlatinumOur pick $129/mo, or $99/mo billed yearly Sellers under about $100K a year. | Marketing Hub StarterOur pick $20/seat/mo, currently $7/seat/mo for new customers Small teams ready to remove the branding and send more. | |
Diamond $359/mo, or $279/mo billed yearly Established sellers up to about $10M a year. | Marketing Hub Professional From $800/mo billed yearly, or $890/mo Marketing teams that need real automation. | |
Enterprise From $1,499/mo billed yearly Big brands and agencies. | Marketing Hub Enterprise From $3,600/mo Large teams with several brands or business units. | |
| Which plan to pick | Platinum covers research for most sellers getting started. Move to Diamond once ads and listing work take up real time each week, because that is where the automation lives. | Run the free CRM for as long as you can; it covers most small businesses. Starter is the sensible first paid step when you want the branding gone and more sends. Only move to Professional when you have a specific automation in mind that will pay for the jump. |
Key features
Pros and cons
| Attribute | Helium 10 | HubSpot |
|---|---|---|
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| Cons |
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Who each one is for
| Attribute | Helium 10 | HubSpot |
|---|---|---|
| Best for |
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Questions people ask
Which is better, Helium 10 or HubSpot?
HubSpot scores highest overall in our ratings (Helium 10 3.8/5 and HubSpot 4.1/5). Helium 10 is best for finding products to sell on Amazon and amazon keyword research. HubSpot is best for tracking leads and deals and B2B email marketing.
Which is cheaper, Helium 10 or HubSpot?
Helium 10: There's a free plan, and paid plans start at $129/mo. HubSpot: There's a free plan, and paid plans start at From $800/mo.
Which is easier to use, Helium 10 or HubSpot?
HubSpot rates highest for ease of use in our scores. Service businesses, agencies and B2B teams that need contacts, deals and marketing in one system.
How we compare
Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.
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