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Side-by-side comparison · Video & Audio

Hailuo AI vs HeyGen vs Kling AI

Everything that matters when choosing between them, in one place: our rating, what each can do, what they cost, and the trade-offs.

Hailuo AI

3.7

From $10.50/mo

Best overall

HeyGen

4.1

From $29/mo

Kling AI

4.0

From $8.80/mo ($6.99 first month)

Comparing 3 tools, the maximum.

At a glance

Best value

Pick it if: Creators and social teams who need a lot of short AI clips for little money.

Best overallEasiest to use

Pick it if: Founders, marketers and trainers who need lots of on-camera video but hate filming.

Pick it if: Marketers, creators and agencies who want realistic AI footage on a modest budget.

HeyGen scores highest overall, but Hailuo AI gives you more for your money. Which one is right comes down to what you value most.

Overview

AttributeHailuo AIHeyGenKling AI
In one lineMiniMax's low-cost AI video maker: 2K clips with sound from a prompt or photo.Type a script and a lifelike presenter reads it on camera, in your voice or any language.Make realistic AI video clips up to 30 seconds, with sound, from a prompt or a photo.
Pricing modelFreemiumFreemiumFreemium
Starting price$10.50/mo$29/mo$8.80/mo ($6.99 first month)
Free plan Yes Yes Yes
Works with Claude Code Yes Yes Yes

Rating breakdown

Our scores out of 5. The higher bar in each row is highlighted.

AttributeHailuo AIHeyGenKling AI
Overall rating3.74.1Winner4.0
Ease of useHow quickly someone non-technical gets value from it.
4.0
4.5
4.0
FeaturesHow completely it covers its own job, and how well the pieces fit together.
3.5
4.5
4.5
Output qualityHow good the results are before you fix them.
4.0
4.0
4.5
Value for moneyWhat you get for the price, including the free plan.
4.0
3.5
3.5
Speed & reliabilityHow fast it is and how often it falls over.
3.0
4.0
3.5

Feature comparison

A tick means it does this today. A dash means we haven't checked.

AttributeHailuo AIHeyGenKling AI
Access & platform
Free plan Yes Yes Yes
Mobile app Yes Yes Yes
Desktop app No No No
Browser extension No No No
API access Yes Yes Yes
Teams & business
Team workspace– Yes Yes
Enterprise plan or SSO– Yes Yes
Connects to other apps– Yes Yes
Open source or self-hosted Yes No No
AI abilities
Works with your files Yes Yes Yes
Understands images Yes Yes Yes
Makes images Yes No Yes
Makes video Yes Yes Yes
Writes code No No No
Runs agents or automations No Yes No
Learns your brand or style No Yes–
Works in many languages Yes Yes Yes
Capabilities score9/ 1712/ 1711/ 17

Pricing

Plans as listed on each vendor's site when we last checked. Confirm before you buy.

AttributeHailuo AIHeyGenKling AI
Plans

Free

Free

Seeing what it can do.

Free

Free

Testing an avatar and the translation feature.

Basic

Free

Trying it out for personal projects.

Standard

$10.50/mo, or $8.40/mo billed yearly

Occasional clips.

CreatorOur pick

$29/mo, or $24/mo billed yearly

Solo founders and marketers publishing regularly.

Standard

$8.80/mo ($6.99 first month), or $6.60/mo billed yearly

Occasional clips for social.

ProOur pick

$38/mo, or $30.40/mo billed yearly

Regular social content.

Pro

From $49/mo

Heavier users who want 4K and flexible usage.

ProOur pick

$32.56/mo ($25.99 first month), or $24.42/mo billed yearly

Anyone making video most weeks.

Master

$89/mo, or $71.20/mo billed yearly

Daily creators and small agencies.

Business

$149/mo

Teams with several presenters.

Premier

From $80.96/mo, or $60.72/mo billed yearly

Agencies and heavy users.

Max

$216/mo, or $184/mo billed yearly

High-volume production.

Enterprise

Custom

Large companies producing video across departments.

Ultra

$159.99/mo, or about $119/mo billed yearly

Studios making video every day.

Team and API

Team from $79/seat/mo (3 to 15 seats); API pay per second

Businesses sharing credits or building Kling into their own tools.

Which plan to pickPro is the sweet spot because it drops the per-second price by about a fifth compared with Standard. Prices on the site are promotional and change often, so check the checkout figure before you commit to a year.Creator covers most solo founders and marketers: no watermark, your own avatar and 30-minute videos. Move to Business only when you need SSO, more than one custom avatar or a team sharing the account.Test on the free credits, then take Pro if you make video every week. Standard's 660 credits go quickly once you start redoing clips. Paying yearly saves about a third, but only commit once you know you'll keep using it, because cancelling is the most common complaint.

Key features

AttributeHailuo AIHeyGenKling AI
Standout features
  • MiniMax H3
  • References
  • Trend templates
  • Image generation
  • Open weights
  • MiniMax API
  • Digital twin
  • Video translation
  • Stock avatars
  • Photo avatars
  • Templates and brand kit
  • API
  • Kling 4.0
  • Keyframes
  • Omni Reference
  • Kling 4.0 Flash
  • Motion Control
  • API, MCP and command line

Pros and cons

AttributeHailuo AIHeyGenKling AI
Pros
  • Among the lowest prices per second of good AI video
  • 2K output with dialogue and sound in one step
  • Easy templates for social trends
  • Open-weight version for teams that want to run it themselves
  • Digital twins and translation are the best in the category for short clips
  • You can learn it in an afternoon
  • Big library of stock avatars, voices and templates
  • API and Zapier make personalised video at scale possible
  • Realistic motion and faces, near the top of the field
  • Up to 30 seconds in one clip, with keyframes and references for control
  • Low entry price, with failed generations refunded
  • API, MCP and command line for automation
Cons
  • A step behind Seedance and Kling on action, physics and multi-shot scenes
  • Free credits are a one-off and subscriptions aren't refundable
  • Frequent failed generations, strict moderation and server errors, plus complaints about billing and slow support
  • Characters tend to stare at the camera, and teeth, eyes and textures can flicker
  • Data is processed in China and there's an open studio copyright lawsuit
  • Free plan is only enough for a test
  • Credits make the real cost hard to predict, especially for longer videos
  • Avatars look less natural the longer they talk
  • Your own avatar needs good lighting and a careful recording to look right
  • Many clips miss the brief, and only failed generations get credits back
  • Long clips can lose energy halfway and drift into a slow zoom
  • Common complaints about renewals, cancelling and slow support
  • Prices shown are often first-month deals, so the real monthly cost is higher
  • Owned by a Chinese company, which some clients will ask about

Who each one is for

AttributeHailuo AIHeyGenKling AI
Best for
  • High volumes of short social clips
  • Animating photos cheaply
  • Trend templates like hugs and dances
  • Testing ideas before paying for a premium model
  • Explainer and product videos
  • Translating your videos
  • Personalised sales videos
  • Training content at scale
  • Realistic product and lifestyle clips
  • Longer single shots up to 30 seconds
  • Copying a dance or movement onto a character
  • Social ads on a tight budget
You'll find it used by
  • Content creators
  • Social media managers
  • Small businesses
  • Meme makers
  • Founders
  • Marketers
  • Sales teams
  • Trainers
  • Content creators
  • Marketers
  • Agencies
  • Filmmakers

Questions people ask

Which is better, Hailuo AI, HeyGen or Kling AI?

HeyGen scores highest overall in our ratings (Hailuo AI 3.7/5, HeyGen 4.1/5 and Kling AI 4.0/5). Hailuo AI is best for high volumes of short social clips and animating photos cheaply. HeyGen is best for explainer and product videos and translating your videos. Kling AI is best for realistic product and lifestyle clips and longer single shots up to 30 seconds.

Which is cheaper, Hailuo AI, HeyGen or Kling AI?

Hailuo AI: There's a free plan, and paid plans start at $10.50/mo. HeyGen: There's a free plan, and paid plans start at $29/mo. Kling AI: There's a free plan, and paid plans start at $8.80/mo ($6.99 first month).

Which is easier to use, Hailuo AI, HeyGen or Kling AI?

HeyGen rates highest for ease of use in our scores. Founders, marketers and trainers who need lots of on-camera video but hate filming.

How we compare

Ratings are our own, from using each tool, across ease of use, features, output quality, value for money, speed & reliability.

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